Interview with Giuseppe Arena, Managing Director of Arjo Italia SpA Focused on caring Life expectancy around the world has increased steadily for decades, but increasing age often leads to the loss of mobility, which has a negative impact on the quality of life. People with serious limitations in mobility are less likely to feel happy and content and have fewer social contacts. For this reason, Arjo Italia SpA in Rome offers a broad array of products that help improve the daily lives of people affected by reduced mobility and age-related health is- sues. ‘Everything we do, we do with Our products aim to help those the importance of bath- people in mind’. Arjo’s slogan people get around and to improve ing and transfer perfectly illustrates what the Italian their quality of life. In this regard, equipment in company really focuses on – not Italy is clearly far behind other Eu- health care and just useful products but products ropean countries and has to deal elderly care,” Statistics leave no doubt: People are getting older, and we need to look after them. states Mr. Arena. “His products reflected this deep under- standing and were that boost people’s well-being. “At with limited financial resources.” well received by a certain age, quality of life is often the market in Sweden Arjo is highly acclaimed for its broad range of products that cater perfectly to the requirements of patients with limited mobility related to mobility,” says Manag- Arjo was founded by Arne Johans- and elsewhere.” A new chapter While Arjo’s parent company is ing Director Giuseppe Arena, who son in 1957, a Swede who manu- began when Arjo was acquired based in Malmö, Sweden, the joined Arjo in 2014. “The mainte- factured components and machine by the Swedish Getinge group in Italian headquarters is located in nance of mobility is fundamental to parts for third parties, among them 1995. Arjo started growing and Rome. In addition, logistics centers active aging, allowing older people medical devices such as special took over the UK-based company in Turin, Milan, Ancona, Florence to continue leading a dynamic life. bath tubs for people with limited Huntleight in 2007 to expand its and Rome are responsible for the mobility. “Johansson understood product range further. Ten years cleaning and disinfection of rental later, the management made the products. With 135 employees in strategic decision to separate Italy, Arjo generates annual sales Getinge and Arjo. “These days, of 30 million EUR. The entire our aim is to consolidate Arjo’s de- group has a staff of 6,000. Hos- velopment,” points out Mr. Arena. pitals, nursing homes and private “We are going to streamline certain clinics in more than 100 countries processes and establish new struc- rely on Arjo’s medical beds, height- tures by 2020. It is an ambitious adjustable bath tubs, standing and and exciting challenge.” rising aids, patient lifters, mattress Arjo offers a wide range of solutions for the manage- ment of obese patients systems, hygiene products and other items. “We offer solutions that are designed for people who need to stay in bed and who have problems moving around,” ex- plains Mr. Arena. “Typical products www.european-business.com 8 N A E P O R U E business