››› Interview with Johan Nylund, Export Manager at Polarbröd AB Polarbröd AB Ställverksvägen 14 94282 Älvsbyn Sweden +46 10 4506000 info@polarbrod.com www.polarbrod.com Polarbröd has three bakeries, all situated in the wild and rugged yet beautiful terrain of northern Sweden “We are a niche player in Norway, of growth in this area,” says Mr. which is our biggest export mar- Nylund. Growth is very much part ket. Nevertheless, we are close to of Polarbröd’s business strategy. achieving the position there that “We are in the process of launch- we have in Sweden,” Mr. Nylund ing our products in Germany,” the points out. Further away from Export Manager continues. “We home – in Finland, the UK, Ger- believe there is a huge amount many, France, Spain, Switzerland, of unlocked potential there, and Iceland, Baltic States, Belgium Germany could even become and Denmark – Polarbröd sells our biggest market in the future. its products to the food service France is currently our second industry, in particular sandwich biggest export market. The French producers who sell ready-made eat a lot of sandwiches, and we sell sandwiches to stores and cafes. to the biggest sandwich producer “There is a huge out-of-home in the country. We are also seeing trend and our bread is ideal for tremendous growth in Finland.” In this market. We are seeing a lot the UK, the company partners with Polarbröd products are sold to retailers in Sweden and Norway; in other markets it supplies producers of ready-made sandwiches, for which its breads are ideal www.european-business.com 8 In brief Core Competence Original baker of traditional northern Swedish bread Facts & Figures • Founded: 1879 • Structure: Family-owned, headquartered in Älvsbyn • Branch offices: Additional bakeries in Bredbyn and Omne • Employees: 342 • Turnover: 100 million EUR • Export: Norway, Finland, the UK, Germany, France, Spain, Switzerland, Iceland, Baltic States, Belgium, Denmark Products & Services Hearth-baked rolls, bagels, thinbreads and flatbreads, baked and distributed in accordance with Polar tradition Target Groups Retailers; the food service industry, in particular ready-made sandwich producers Philosophy Combining traditional baking methods with modern sustain- ability principles Future Growth into new geographical markets, particularly Germany; expansion of product portfolio N A E P O R U E business