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Interview with Carolin Scheumann, Marketing Manager at ODN OnlineDienst Nordbayern GmbH & Co. KG Giving data a secure home It operates one of the most advanced and greenest computing cent- ers in Germany. ODN OnlineDienst Nordbayern GmbH & Co. KG spe- cializes in high-performance, high-availability, high-protection data center services. The company and self-described ‘home of data’ se- cures its customers unrestricted access to the most precious resource of the 21st century: data – a resource that is growing in volume all the time and needs to be properly safeguarded to deliver its full po- tential. ODN helps its customers unleash this potential – in a reliable, individual and goal-oriented way. ODN is a successful data center server management solutions. ODN as an IT systems house,” ex- ODN colocation customers can service provider based in Fürth The company was founded as a plains Marketing Manager Carolin choose between single rack spac- in northern Bavaria, offering indi- classic Internet provider in 1997. Scheumann, who joined the com- es, complete racks or their own vidually tailored colocation, host- “In 2006, we started focusing on pany about a year ago to enhance cage. A second, smaller data cent- ing, IT security, and cloud and the B2B market by establishing brand awareness and market er in nearby Nuremberg focuses ODN sponsors the Nürnberg Digital Festival, the main event for the digital com- munity in the entire Nurem- berg metropolitan region position. In 2015, ODN refocused on georedundant data backup in again by returning to its core case the other site should fail. Both competences of secure data stor- data centers are equipped with age and management and built high-performance, brand-name We give data a home. Home is where you can feel secure and comfortable. one of the most advanced data hardware, modern fire protection centers in Germany in Fürth. The systems, and redundant power TÜV level 3 certified data center supply and cooling solutions. “We was opened in 2016 and ensures have our own on-site transformer maximum infrastructure availabil- stations to ensure uninterrupted ity and unrestricted access to all power supply as well as diesel data on a 24/7 basis. “We guar- generators for emergency power antee 99.99% availability,” says supply for up to 48 hours. Within Ms. Scheumann. “We give data this time the fuel supply is guar- a home. Home is where you can anteed,” states Ms. Scheumann. feel secure and comfortable. All The data centers are connected to data managed by us is absolutely the internet through high-speed, secure, and the customer is com- dedicated optical fiber lines and fortable because he is treated as are 100% powered with electricity an individual.” from renewable resources. “We are www.european-business.com 4 N A E P O R U E business

Interview with Dagmar-Fritz-Kramer, Managing Director of Bau-Fritz GmbH & Co. KG Good for people and planet It is the strong desire to build houses differently – more environ- mentally-friendly, more sustainably and more in tune with nature. Bau-Fritz GmbH & Co KG in Erkheim, Bavaria has been designing and building pre-fabricated timber frame houses that have won prizes for their stylish design and their use of natural, environmentally-friendly and reusable materials. Bau-Fritz’s Managing Director Dagmar Fritz- Kramer represents the fourth generation of the Fritz family. environmentally-friendly houses. structions when you took over in Our private home already featured 2004? all the trademarks like wooden wall panels, roof-mounted solar panels, Dagmar Fritz-Kramer: As an inte- clarification pond and compost- rior architect myself, I very much ing toilets, which was very unusal focus on combining the aspects of at that time. The prefabricated ecological living with great designs, houses which we built were really and our houses today are clear creating a unique healthy living proof that ecological houses can climate but they lacked the eye for have a strong, modern architecture design and architecture. In a way and excel in stylish design and they were very rudimentary. great detailing. We offer a range EB: Did you change the concept of houses we build are custom de- prefabricated timber frame con- signed to meet the needs of each of model houses but in the end all The new model home Heimat 4.0 has all the ingredients to make home life comfort- able. Familiar and traditional details are translated into contemporary solutions www.european-business.com 6 Due to a modular, prefabricated timber frame construction, a new storey can be added easily EB: What is so special about Bau- tures but entire wooden houses. Fritz and its approach to house This was the starting point of what building and architecture? Bau-Fritz is today. Dagmar Fritz-Kramer: Bau-Fritz is EB: But it was your father who well-known for its innovative use introduced sustainable building of wood for its prefabricated dwell- concepts in the 1970s? ings and it has sought to integrate wood as a key building and fur- Dagmar Fritz-Kramer: My father nishing element. My great-grandfa- started to look into alternative ther started a small carpentry shop ecological building materials as he some 122 years ago before my was driven by the desire to focus grandfather Johann Fritz took over, 100% on sustainability. He had starting to build not just roof struc- more than 40 patents for building N A E P O R U E business

Interview with Ralf Wieland, Managing Director of Kendrion (Villingen) GmbH-Industrial Drive Systems Stopping the world The saying goes that the world never stops turning. But what happens when the world needs to hold still? Brakes stop whatever needs to be kept in place, whether it is an elevator, a wind turbine or a robot arm in a produc- tion facility. Kendrion (Villingen) GmbH is an expert in bringing moving things to a standstill. Based in southern Germany, the Industrial Drive Systems business unit of the Kendrion group covers all aspects of elec- tromagnetism, in particular brakes. Kendrion develops, manufactures magnet brakes, it is the global progressing, there will be a greater and clean, and they’re being used and markets high-quality electro- market leader. “We are a very need for things like elevators and more and more with conveyance magnetic systems and compo- competent partner with extraordi- means of conveyance. There’s also systems. All of those applications nents for industrial and automotive nary know-how, that operates all a future in robotics and automation require our brakes to secure safe- applications. For over a century, over the world,” says Ralf Wieland, because of the growth of Industry ty,” Mr. Wieland says. “We also see it has been engineering precision Managing Director for the Indus- 4.0.” Other applications include miniaturization in the future - eve- parts for the world’s leading in- trial Drive Systems business unit. cranes, conveyors, medical equip- rything is getting smaller. The use novators in passenger cars, com- He has been with Kendrion for 14 ment, wind turbines – any place of alternative materials is also a mercial vehicles and industrial ap- years. plications. Rooted in Germany and headquartered in the Netherlands, The functional aspects of brakes its expertise extends across Europe are needed in all kinds of applica- to the Americas and Asia. tions, for example in elevators, ma- There’s a future for our electromagnetic brakes in robotics and automation because of the growth of Industry 4.0. The brake expert, located in chines, automation technology and that requires a reliable hold or big issue, as well as the improved southern Germany, focuses on the robotics. “We keep our finger on brake. performance.” business of stopping and holding the pulse of the time and observe Despite the myriad uses, Kendrion What also becomes more and electrically driven applications. In megatrends,” Mr. Wieland says. brakes are applied mainly in robot- more important is the batch size. the niche segment of permanent “For instance, with urbanization ics and automation. “The brakes “We’re tailoring more solutions ac- are used in the individual drives in cording to our customers’ needs. the robots,” Mr. Wieland explains. Whether it’s a permanent magnet “Industrial robots require brakes brake or a spring applied brake for every joint basically as a safety – based on our broad product function. They guarantee that the portfolio we can design customer- robots stop when they should, specific solutions for special regardless of size and payload. requirements,” the Managing Di- I find these topics really exciting rector adds. “We usually approach and interesting.” With the world customers and offer our services, becoming increasingly electrified, to understand their needs and there will be a growing need in line those of the market and of course Kendrion focuses on braking systems incorporating electromagnetism for an array of applications, such as elevators and conveyance systems, wind turbines, and robotics with stronger use of electric mo- to develop the right products. tors. “Electric motors are efficient That’s why product management N A E P O R U E business www.european-business.com 8

Interview with Jean-Baptiste Corvée, Managing Director of Plastorex Melamine: made in France means made in Europe With the influx of goods from the Far East, which are made and sold extremely cheaply, it is a real challenge and achievement for any European manufacturer to withstand the competition and build a successful business. Melamine is a market dominated by Chinese producers, and French company Plastorex is the sole remaining French manufacturer of melamine tableware. While the company is very proud of its made in France label, it is now looking to extend its reach and become renowned for products made in Europe. “We recently presented at a trade exhibition in Cologne,” says Managing Director Jean-Baptiste Corvée. “Visitors were made aware that we are the only French pro- ducer of melamine tableware, in a market where 95% of products are made in China. The German delegates found it interesting, be- cause made in France also means made in Europe, a label which is in huge demand. At the moment, we Plastorex produces a wide range of products specifically designed for babies and children; these feature easy-to-handle shapes, non-slip bases, and bright, colourful designs; don’t have a huge export market, motifs, nautical and abstract ‘pop’ make Plastorex’s products stand are to be introduced which ban because my predecessor didn’t designs, and translucent prod- out. “Melamine is recognized as a disposable plastic. Melamine is see that as a priority; this is some- ucts. Plastorex has even created material made with no petrochemi- a good alternative because it is a thing that I want to change.” a special collection of products cals,” emphasizes Mr. Corvée. natural product; the problem is specifically for babies and young “It is a natural product, which is that consumers are not necessar- Plastorex specializes in melamine children, including two-handled 100% safe. We are working on ily aware of that fact. Using other tableware for a broad market, from words, such as corn and bamboo, public sector institutions such as Melamine is recognized as a material made with no petro- is far better for our image.” schools and hospitals, to hotels, restaurants and the leisure in- dustry – the camping and sailing chemicals. It is a natural product, which is 100% safe. With production facilities in Saint-Claude in eastern France, segments, for example – where beakers with a drinking spout, new organic products which are Plastorex offers customers mul- melamine products are a logical and compartmentalized plates, made from corn, bamboo and rice tiple advantages over Far East and practical choice. The portfolio all with appealing patterns and powder. Natural products are very manufacturers. “We are much encompasses plates, cups and motifs. While the attractiveness much in trend, and the recyclabil- more flexible,” Mr. Corvée points dishes in a wide range of colours of the products is, of course, im- ity and sustainability of products out. “We can produce smaller and designs to suit all tastes. Col- portant, it is the characteristics of such as ours is very important to quantities for specific markets. In lections include nature-based melamine as a material that really consumers. In 2020, new laws the camping sector, for example, N A E P O R U E business www.european-business.com 10

Interview with Antoine Mourcou, Business Development Manager of SFC Société Française de Cosmétiques Les Récollets Bernard Cassière Blood orange gives your skin a boost of vitamin C Naturally bambou-tiful The beauty industry has always been highly competitive, but in recent years, the rules of the game have changed. In the past, products were often marketed on the basis of emotion, brands and consumers have evolved. Today, an increasingly knowledgeable and discerning consumer base is fuelling a boom in natural and organic products. In this crowded market, Société Française de Cosmétiques (SFC) Bernard Cassière brand is a pioneer when it comes to skin care products inspired by nature. Oranges, citrus, bamboo, pome- ral ingredients, this was something for products such as its Bamboo countries around the world, Sothys granate, kiwi, aloe vera, honey, truly unique and innovative,” states Tinted Creams, Honey Express is a global leader. chocolate – Bernard Cassière brand Business Development Manager Masks, Royal Jelly Honey Fluids, relies strictly on the power of nature Antoine Mourcou who joined the Cornflower Eye Contour Sets or Sothys was founded 70 years to create unique gourmet cosmet- company ten years ago. “We were Pomegranate AHA Radiance Care ago by Bernard Mas. Ever since, ics – natural skin care products that among the first to emulate nature. Sets. These exceptional products the group has been active in the are exclusively used in selected Today, organic and natural prod- mirror the expertise and passion world of beauty. In 2001, Bernard beauty institutes and spas. The ucts are trendy and fashionable, of a strong group. Bernard Cas- Cassière, a new, innovative brand company’s product range is crea- and it often happens that our pio- sière brand is part of the Sothys for natural skin care products tive, fancy, modern and yummy. neering products are copied.” group which is widely recognized was added to the portfolio. While “When we first started developing Bernard Cassière brand as long 560 employees, 56 million EUR at first distributed by traditional skincare products based on natu- enjoyed an excellent reputation in sales and products sold in 130 retailers, in 2001 Christian Mas fol- in the world of cosmetics. With creams, lotions and fluids were N A E P O R U E business www.european-business.com 12

Interview with Marco Bardelle, CEO of Tintoria Finissaggio 2000 Srl Treating fabrics the Italian way No challenge is too great: Tintoria Finissaggio 2000 is able to treat natural fabrics and synthetic fib- ers, as well as technical fabrics Fabric is perhaps not the first thing that springs to mind when we think of innovation, but the reality is that it is used in a multitude of applications, all of which require the fabric to be dyed and finished in a particular way. This processing is today a complex, high-tech activity. Italy, with its world-famous fashion and automotive industries, has a huge demand for fab- ric finishing. With a history dating back some 45 years, one of the leading companies in this sector is Tintoria Finissaggio 2000 Srl. The company is a specialist in the dyeing and finishing of all kinds of fibers. “Our strength is our knowl- edge and experience, and the fact that we have always invested in the The combination of tradition and innovation is the main principle which inspires us, and we try to focus on this every single day. tion and digitization of the designs to fabric printing. “We combine our superb craftsmanship with new technologies to create the most complete and innovative textile most innovative technology avail- focus on this every single day. We since 2009 – is another character- printing service in the international able for our production process,” take utmost care in every phase of istic on which we pride ourselves.” market,” underlines Mr. Bardelle. says Marco Bardelle who, along production, and constantly monitor The other key service is a complete with his partner and cousin Dino new market developments, so that Tintoria Finissaggio 2000 dyes range of fabric finishing operations Masso, represents the latest gen- we can research and experiment, natural and synthetic fibers and such as waterproofing, flame and eration to lead the family concern. and customize new processes for technical fabrics, creating 100% stain retardants, easy care and “The combination of tradition and our own use. Scrupulous quality consistent colouring. It also offers a anti-static treatments, and many innovation is the main principle control in accordance with ISO digital printing service which spans more, for all kinds of natural fib- which inspires us, and we try to 9001 – we have been accredited the whole process, from concep- ers including silk, cashmere and N A E P O R U E business www.european-business.com 14

Interview with Cesare Ferrero, President of SOGEMI S.p.A. All different varieties of fruit make up the lion’s share of the broad product range Fancy flowers – always a good choice Milan’s freshest picks Fresh, fresh, fresh is the only way to go. When cooking, Italians do not compromise on fresh yet simple ingredients. Eating seasonally in Italy means eating fresh ingredients at the height of their flavour. It comes as no surprise, though, that markets are popular spots to buy fresh fruits and vegetables. Italy’s biggest wholesale market is located in Milan, moving around 10% of the total goods that pass through all the fruit and vegetable markets in the country. SO.GE.M.I. S.p.A. is the company behind this vibrant marketplace – a company with ambi- tious plans to provide fresh impetus. Located 2.5 km from the city’s fa- wholesalers are selling and buying markets ensured the quality of fruit and vegetable market is the mous cathedral, Milan’s wholesale goods; 100 local producers are as- products at attractive prices. They leading employer in Milan with ap- agricultural market invites retailers sociated in a syndicate. were extremely important for cities proximately 11,000 people on its and restaurants to indulge in the such as London, Paris, Barcelona payroll. most tempting fruits, vegetables, “Milan’s wholesale agricultural and Rome. The Milan market was fish, meats and flowers. On Sat- market is an important institu- established in 1965. As its concept SOGEMI – an acronym of Società urdays, the legendary market tion of the city of Milan,” sums up was quite innovative back then, it per l’impianto e l’Esercizio dei We are ready to start a new chapter. Thanks to significant investments, old market structures will be modernized and innovative ideas realized. soon became a crucial trade hub Mercati Annonari all’Ingrosso di for Italy and Europe.” Milano which means ‘company for the installation and organization of Today, Milan’s market is Italy’s wholesale food markets in Milan’ – largest in terms of the quantity of is responsible for the management products distributed. 1.132 mil- of this important trading hub, and additionally opens its doors to the President Cesare Ferrero. “Similar lion tons are sold each year – with the company has ambitious plans. public. More and more foodies and to many other European markets, fruit making up the lion’s share “Every day between midnight and gourmets are taking advantage its roots go back to the post-war – resulting in a business volume 4 a.m., around 200 trucks ar- of this unique shopping experi- years, a time when fresh food of more than one billion EUR. Tak- rive to deliver and unload various ence. Six days a week, around 170 was in short supply. Back then, ing these figures into account, the products,” explains Mr. Ferrero. N A E P O R U E business www.european-business.com 16

Interview with Francesca Gaetani, Marketing and Product Director of Spirax Sarco Srl Full steam ahead By definition steam is the gaseous phase of water. For many reasons, steam is used as a preferred media to convey heat over distances. When talking about innovative steam system solutions, Spirax Sarco immediately comes to mind – thinking steam means thinking Spirax Sarco. The company has offices all around the world; in Italy, it’s headquarters are located in Nova Milanese. “But there are classifications thanks to our huge expertise, we testifying that steam can be used offer products for markets such for the sterilisation of food for in- as food&beverage, healthcare and stance. We use the power of steam oil&gas industry. Last but not least, for a broad array of applications. many cruise ships are equipped, Our strength is that we generate for example, with water/oil-cooling thermal energy through steam; our solutions for engines and hot/cold solutions are efficient, innovative sanitary water for drinking, cooking and energy-saving.” and laundry services. For this rea- son, in 2016, sales have increased Spirax Sarco is a British com- significantly.” Spirax Sarco offers pany that was founded in 1888 in 150 product categories – tailor- London. It has grown constantly made solutions that reflect the since then – partly due to strategic company’s in-depth know-how and acquisitions. Today, the com- often stand out from the market. pany has sites in 55 countries, Even in a fast-developing market two production plants in Italy, 50 the company is a trendsetter – not a follower. Spirax Sarco Srl Via per Cinisello, 18 20834 Nova Milanese (MB) Italy  +39 0362 49171  +39 0362 4917310  marketing@ it.spiraxsarco.com  www.spiraxsarco.com/ global/italy Francesca Gaetani aims to keep pace with technoloical developments and strengthen the group’s outstanding dynamic While competitors are often specialists for a specific product, we offer complete solutions and tailor-made systems for the most varied needs. First for steam solutions – Spirax- Sarco’s company slogans brings operating companies and more it all together. The company relies than 180 local sales offices world- on vast expertise to develop lead- wide. In total, Spirax Sarco has a ing steam solutions that meet the headcount of 5,000 employees needs of every steam and fluid and turnover stands at more processing infrastructure. Custom- than one billion EUR. In Italy, the ers will find the most diverse steam steam system specialists have systems from control valves and 250 employees and annual sales boiler systems to steam traps, heat of 60 million EUR. “Condensate exchangers, engineered systems technology systems have always and packages. “Steam is not ster- been Spirax Sarco’s core busi- ile,” explains Francesca Gaetani. ness,” states Mrs. Gaetani. “Today, N A E P O R U E business The Achema is one of the most important fairs for presenting innovative steam sys- tems www.european-business.com 18

Interview with Aušra Vankevičiūtė, General Manager of Staticus Norge AS The new face of facade creation and production As the global population continues to climb, so too does the need for new housing, office buildings, hospitals and so much more. An aesthetic appearance, combined with quality- made materials that also respect the natural world is a lofty but attainable goal in the con- struction industry. The Staticus group of companies is well on its way to meeting this goal. The company specializes in creating the perfect facade for each project it works on while be- ing as eco-friendly as possible. The end goal is the creation of smart buildings where people can live and work in harmony with the environment. Staticus is one of the largest fa- Manager. This change helped the cade engineering contractors in business increase the quality of its Northern Europe that provides de- products dramatically while mak- sign, production, installation, war- ing everything more cost efficient ranty, and after warranty services and safer for the workers. Word to its clients. The company has 20 quickly spread about the company years of experience in the facade with the high-quality product and industry and has been manu- efficient pricing model. This led facturing unitized facades since to bigger projects and more name 2011. “Prior to 2011, we used recognition. Today, the firm contin- to ship all materials to the build- ues to build on its strong reputa- ing site and construct everything tion and draws more new custom- there, which is called assembled ers annually. on-site structures, but now we do all the assembly off-site,” explains However, a high-quality product The Kuggen building at the Chalmers University of Technology in Sweden was nominated for an award at the World Architecture Festival in 2011 Aušra Vankevičiūtė, General at a good price is far from the only reason why people keep choos- very beginning stages and help ing to work with Staticus. The look for ways to meet the techni- contractor provides assistance cal, architectural and economic for its clients through the entire requirements of each project,” process. This includes consulting says Ms. Vankevičiūtė. R&D is Upon a project’s completion, we provide extra peace of mind to our clients by offering a warranty service to ensure regu- lar and preventive checks of all facades. work, design, project manage- very important to Staticus, and it ment, creating mock-ups, instal- has several highly trained product lation, quality control checks and development professionals ready warranty services. “We start at the to evaluate the risks in complex www.european-business.com 20 The Tele2 Arena in Stockholm beautifully showcases what Staticus is capable of creating N A E P O R U E business

Interview with Dr. Raimund Hoenes, General Manager for Frutarom Health at Frutarom Belgium N.V. Natural ingredients backed by science Good health is the key to a good life. Over the years, a plethora of theories have purported to reveal the secrets of healthy living, and a wide range of products claim to help us achieve this. Many have been proven to be hocus-pocus, but one aspect is broadly accepted: Food and health supplements containing natural ingredients are more beneficial in health terms than chemical-based products. Frutarom is a renowned global producer of natural flavours and ingredients for many different industries. Belgian subsidiary Frutarom Belgium N.V. is helping to drive Frutarom’s European market. Headquartered in Israel, Frutarom in supplements, although they work improves the lives of millions Frutarom Health uses hundreds of produces over 70,000 products are also used as food ingredients. of consumers; our products have different plants to produce its core for the food, beverage, flavour, Dr. Hoenes is passionate about a very positive impact on their range of ten to twelve ingredients, fragrance, pharmaceutical, nu- the benefits of such products. “I health. This is what has motivated which support health in eight dis- traceutical and cosmetic indus- joined Frutarom Health in 2017, me to remain in the industry for tinct categories: bones and joints, tries. The company distributes so I am a relative newcomer to over 25 years. What really interests cardiovascular, cognitive, digestive, its products to more than 30,000 the company, but I am a veteran me about Frutarom is its extract immune, and urinary health, as customers in over 150 countries in the industry,” he says. “One of products, which are created from well as antioxidants, and slim- around the world. In October the really interesting things about the best parts from the plants and ming and detox. Products include 2018, Frutarom was acquired by this sector is that our day-to-day are highly concentrated.” pumpkin extract, beneficial for the the New York-based International Flavors & Fragrances Inc (IFF). “This is a huge milestone for us,” says Dr. Raimund Hoenes, General Manager for Frutarom Health, a division of Frutarom. “Through IFF, we will gain additional resources, a greater global reach, and access to enhanced R&D capabilities.” Frutarom Health specializes in plant extracts and other natural ingredients that are used mainly Health and fitness for all: Frutarom takes a holistic approach to health products through its pure and natural ingredients N A E P O R U E business www.european-business.com 22

Interview with Dr. Raimund Hoenes, General Manager for Frutarom Health at Frutarom Belgium N.V. levels of contaminants in plants,” based products. “We are part of Dr. Hoenes points out. “You have a holistic approach,” Dr. Hoenes to make sure that what you use is sums up. “Consumers are invest- pure. We are developing technol- ing in their health, which offers a ogy to further eliminate those con- good return for them and provides taminants.” us with a foundation for growth. Through IFF, we will increase our Health seems set to remain in R&D activities to develop new focus. The population is ageing, products. The Frutarom team is and prevention – good diet, more fully committed to supporting the exercise – is becoming a priority. burgeoning health industry.” The trend is towards natural, plant- Consumers are investing in their health, which offers a good return for them and provides us with a foundation for growth. In brief Core Competence Producer of natural ingredients for a wide range of different industries Facts & Figures • Founded: 1933 • Structure: Owned by IFF; Frutarom Belgium is a subsidiary of Frutarom, headquartered in Israel • Branch offices: Other subsidiaries in Germany, Spain, Swit- zerland and the US • Employees: Frutarom worldwide – 5,000 • Turnover: Frutarom worldwide – 1.7 billion USD • Export: Global Products & Services Manufacturer of high-quality natural ingredients for the food, beverage, flavour, fragrance, pharmaceutical, nutraceutical and cosmetic industries Target Groups B2B in a broad range of industries Philosophy High-quality health ingredients backed by science Future Growth through new products and new markets; continue to offer holistic solutions to support the growing focus on healthy living Frutarom Belgium N.V. Ambachtsstraat 6 1840 Londerzeel Belgium  +32 52 3195424  +32 52 303863  belgium@frutarom.com  www.frutarom.com N N A A E E P P O O R R U U E E business business A global concern: Frutarom’s natural ingredients are distrib- uted to clients around the world www.european-business.com 24

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