Interview with Pierino Bravi, Pres- ident of BRAVIISOL D.M. S.R.L. Platforms perfected with experience When it comes to designing new tools, no one is in a better position to know what is really needed than someone who has actually been a hands-on exponent. This was the starting point for Pierino Bravi’s successful manufacturing firm BRAVIISOL D.M. S.R.L. Mr. Bravi spent over 20 years installing thermal and acoustic insulation, and understood the challenges of ac- cessing high and hard-to-reach areas in comfort and safety. He started building mobile work platforms for his own use, before turning these into a commercial venture. Today, his plat- forms are in demand by customers across the world. His first platforms were launched characteristics that operators really torized lifting platform, which is a onto the market in the mid 1990s. value – including comfort and the safer and more effective alternative “My initial focus was how I could ability to work precisely.” to the ladders and podiums used increase worksite productivity and Headquartered in Castelfidardo in in shops, supermarkets, warehous- efficiency by working more safely central Italy, BRAVI manufactures es and offices. and comfortably,” Mr. Bravi says. a wide selection of mobile work BRAVI’s largest customer group “It took a while. At the time, these platforms and associated acces- is the rental sector, where its work platforms were mainly produced in sories. A highlight of the portfolio is platforms perfectly complement the US and were, I have to admit, the LEONARDO HD, a small, very the usual range of access plat- better than my first models. Today manoeuvrable and highly practi- forms. Around 95% of its products Pierino Bravi has hands-on experience of the building trade though, that has all changed. Our cal machine, which can reach are exported; the company’s main its current 15 million EUR annual platforms are extremely strong and a height of 5 m and is ideal for markets are Northern Europe – in turnover during the coming years. durable, and offer a high level of working in confined spaces. “Our particular Germany, Benelux and “We have to have a good ‘nose’ for comfort. This positive development what the market needs, and this is due, above all, to the fact that I I’ve heard it said that we have a completely unique vision has always been our advantage,” have always applied my first-hand for working platforms, and I believe this is down to my Mr. Bravi sums up. “The company experience as an installer, and as a result have succeeded in in- experience as a hands-on operator. is doing very well and will continue to do so. I believe in this company corporating into our platforms the platforms are a far more comfort- Scandinavia – and the US. “We like a child believes in Christmas.” able and effective alternative to have succeeded in bringing inno- ladders and other, more cumber- vation to the sector, and although some platforms,” stresses Mr. it took time, the competition is now Bravi. “Every worker that has tried somewhat behind us,” notes the the LEONARDO HD in their daily CEO. “I’ve heard it said that we job says that it is truly dependable have a completely unique vision and you never want to get off.” for working platforms, and I believe Other models include the SPRINT, that is down to my experience as a a cost-effective solution, ideal for hands-on operator.” retrieving goods from high shelving and therefore perfect for a ware- With existing production facilities house picking operation where of 3,500 m2 and a new unit of safety and efficiency are vital, and 2,000 m2 shortly to be inaugu- the SPIN-GO, a hand-pushed mo- rated, BRAVI is looking to double BRAVIISOL D.M. S.R.L. SS Adriatica 16 60022 Castelfidardo (AN) Italy +39 071 7819090 +39 071 7819355 info@bravi-platforms.com www.bravi-platforms.com www.european-business.com 8 No one wants to get off a LEONARDO HD work platform N A E P O R U E business