Interview with Pascal Bytebier, Managing Director of Eternum SA Knife’s edge A nice meal is not just about the food, it is just as much about the company we enjoy, as well as the atmosphere created by details such as music, lighting or tableware. Eternum SA, based in Gembloux in the Belgian province of Namur, is a manufacturer of cutlery for the hospitality trade, hotels and restaurants, as well as for consumers. In order to provide top standard products, Eternum is the last Belgian manufacturer to use Inox, also known as stainless steel. But customers do not only appreciate the quality of the material, but particu- larly its elegant designs that cater to any taste and will add to any table. “We have three product families”, cutlery of 18/10 Inox for new mod- As it is, Eternum’s aptitude for its have our storage facility as well as says Pascal Bytebier, Managing els. “We cooperate with various trade is based on a long history. our commercial and financial de- Director of Eternum, describings excellent designers, and we own The town of Gembloux is histori- partments.” At its facility, Eternum the company’s product portfolio. the designs for this collection,” cally renowned for its cutlery pro- employs 25 members of staff and “These are: Eternum Collection, states Mr. Bytebier. “With a couple duction. But while the competition turns over around 13 million EUR Eternum Signature, and Gastro- of them, we won the designer of faded away over time, Eternum, per annum. About 80% of this num.” Eternum, as Mr. Bytebier the year Belgium award.” In addi- founded as far back as 1924, is revenue is achieved through the explains, is the company’s market tion, Gastronum offers additional still thriving today, keeping the company’s extensive export activi- entrance line, made from 18/0 accessories to the two cuttlery tradition alive. In the 1990s, Eter- ties. Eternum has made a name for Inox steel. In a higher-priced, collections, including handbells, num was acquired by a Norwegian itself in around 80 countries world- 18/10 variation, this collection butter dishes and coffee pots. investment group, which is still a wide and is particularly strong also covers the mid-price and Eternum’s entire portfolio contains shareholder. “Today, production in various European countries upscale ranges. The second around 50 different styles. All has been externalized,” explains including France, Germany, Italy, product line, Eternum Signature, products are also available with Mr. Bytebier, who himself has been Spain, the UK, Poland, and Rus- is yet another step up, comprising the customer’s stamp incorpo- with the company for 14 months. sia, as well as the Czech Republic, of exclusively designed signature rated in the design. “At our premises in Gembloux, we but also in various Middle Eastern Timeless cutlery with an ergonomic twist, Anzo is a design from Eternum’s Signature collection The unusual Pétale design is inspired by nature N A E P O R U E business www.european-business.com 12