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New innovation in packaging with the oldest material in the world

Interview with Zdzisław Koziatek, CEO of CELLPAK Zdzisław Koziatek

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European Business: What are the most important characteristics of paper as a packaging material? What are the most important benefits?

Zdzisław Koziatek: The biodegradability of our products is one of our biggest assets. Thanks to the fast decomposition process, the material does not pollute the environment. In addition, paper can be recovered and recycled several times. We offer a wide range of products for different packaging forms, as well as various printing and decoration technology. Finally, paper is the oldest material in the world.

European Business: Can you give some examples of your latest production innovations and solutions. What are the bestsellers in your product portfolio?

Zdzisław Koziatek: We have refined our paper with ecological coatings, which make the products anti-slip, and water and grease-resistant. We use ecological (environmentally friendly) barrier coatings as an alternative to petroleum-based plastics. Our paper fillers used to fill empty spaces in packs are also quite new. We have two new market brands: RollFill and BoxFill.

European Business: You operate in a highly competitive market. What differentiates you from competitors? Why do the customers decide to work with your company?

Zdzisław Koziatek: Thanks to our cooperation with many European producers, we offer a wide range of paper types. We fulfil our orders quickly. We draw on many years of experience, a large spectrum of technical capabilities in our modern and extensive machine park, and flexibility in the preparation and processing of paper. CELLPAK is well established in the market and our clients know that they can trust us and that we keep our promises. Every client is important to us and we always try to find the best solution possible. Over the years, we have established a great network of suppliers and we do everything to ensure that the quality of the products and services we provide is consistently high. We are also ISO and FSC (Forest Stewardship Council) certified.

European Business: Worldwide, there is an increasing awareness of ecological issues. Against the background of the ongoing debate, what are the future perspectives for paper as a void-filling and packaging material? In which application areas do you see particularly promising growth potential?

Zdzisław Koziatek: With the increase in online sales and the standardization of the sizes of transport packaging, there is a growing need to fill empty spaces in the packaging. Paper is an ecological material which is recyclable and biodegradable. It is an aesthetic product and effectively fills these spaces.

European Business: What business fields are likely to be interesting for CELLPAK in the future?

Zdzisław Koziatek: We will focus on our online shop and shorten our delivery times. We will also work on the substitution of petroleum plastic, especially in the food packaging sector. In fact, all technologies which use paper in their processes are interesting markets for us.

European Business: What is your vision for CELLPAK? Where would you like to see the company in the coming years?

Zdzisław Koziatek: Geographically speaking, we will continue to focus on the developed countries. They have the technology which enables the use of our products. For logistical reasons, the European region is our preferred market. We were the winner of the Leader of Entrepreneurship 2013 award, and for five consecutive years – 2013 to 2017 – we were awarded the title of Business Gazelle, based on the ranking of the most dynamically developing small and medium enterprises, organized by Polish magazine Puls Biznesu. We hope that we will be able to continue our growth in the coming years.