The demand for goat’s milk products in the market has been growing steadily as more and more people have recognized the benefits and health aspects. “We want to benefit from this development and want to grow even further in the future,” says President and owner Maciej Gramowski. “We have modernized our production and developed a completely new marketing strategy with redefined target groups and a new brand identity.”
Agro-Danmis is the only dairy in Poland that is 100% focused on goat’s milk. The company was founded in 1993 and at the beginning, the business was focused on the goat herd and the sales of its milk.
In 2006, the firm built its own factory to produce milk, semi-hard cheese, fresh cheese, yoghurts and other dairy products. In the course of the years, the factory was expanded and modernized with state-of-the-art equipment. “We recognized the potential of goat’s milk as an alternative to cow’s milk at an early stage,” states Maciej Gramowski. “The structure of proteins in goat’s milk is very similar to the structure of those in human milk. In addition, we have the technology to get rid of the characteristic goat aroma. The aroma and taste becomes very mild and similar to cow’s milk.”
Owning the goats gives Agro-Danmis a big advantage over its competitors as the milk is absolutely fresh and processed directly. With more than 2,000 dairy goats, the company owns the biggest herd in Poland on 800 ha of ground, where the crops to feed the goats are grown directly. That is something you can taste in the products, which are available in supermarkets in Poland and the Czech Republic, the Ukraine and the Baltics.
“We are constantly developing and moving forward,” points out the President and owner. “We plan to grow by expanding our market position. I still see a lot of potential.”