“When you buy a Dinesen floor, you also buy a piece of history,” says the managing director. “My great grandfather founded a small sawmill in 1898 because he found it difficult to source wood that would meet his quality expectations. Of course, he could not know that he laid the foundation for an internationally operating producer of plank floors. Of course, over the years, we changed production quite a few times. Still, quality means everything to us.”
When Thomas and Heidi Dinesen took over the family enterprise in 1989, they decided to focus exclusively on floorboards. Today, Dinesen produces floors for homes, castles, museums and churches, all tailor-made to the customers’ individual requirements.
The company draws on a long reference list, including several European cultural buildings, such as the Nimb in Copenhagen’s Tivoli or the Brandhorst Museum in Munich. In 2008, Dinesen hit the headlines supplying around 5,000 m² of Douglas flooring to the new Saatchi Gallery at the Duke of York’s headquarters in Chelsea.
The floor specialist uses only topquality raw material, focusing on Douglas fir and oak from sustainably nurtured European forests. In order to ensure a constant top quality level, the complete processing, such as the drying, sorting and quality control, is accomplished in-house, as well as the production.
“Douglas fir is stronger than other firs and has fewer knots,” explains Sales Manager Martin Ryder. “Our Douglas floorboards are available in lengths of up to 15 m, widths up to 45 cm and thicknesses up to 3.5 cm. With the large floorboards, you can create long and clean lines that add a unique sense of elegance and calmness to any type of room.”
All Dinesen oak floors are made from trees which were planted five or six generations ago. Dinesen utilises as much of the tree as possible, and each oak tree is cut into planks of different grades and dimensions. “Our oak floors add a solid and stylish touch to every interior,” says Martin Ryder.
Accounting for around 80% of the turnover, private customers are the company’s key account. In addition to this, galleries, churches, restoration objects and companies rely on Dinesen’s uncompromising quality approach, too.
Dinesen is internationally renowned and exports around 75% of its products, mainly to Europe. Here, the UK, Germany and Norway are key markets. Altogether, the floor specialist supplies customers from over 30 countries worldwide.