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Paying more than lip service to big data

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Ekimetrics has one goal, empower the business world with Data Science. Its philosophy states that it is not companies that must adapt to data structures but data that must fit the organizations. In other words, data is a tool and not a master. “All data is, of course, open to interpretation,” says CEO and Co-Founder Jean-Baptiste Bouzige. “It is how we interpret the data that ultimately leads to success by helping us make the right decisions.” The decision to found Ekimetrics has also been proved right. Since its launch in 2006, the Data Science consultancy firm has grown rapidly. “Today, we have 200 employees and are planning to take on another 100 people this year,” says Mr. Bouzige. “All of our employees are trained data scientists. They are the heart of the company and we encourage them to participate in regular training seminars to keep their skills and knowledge up to date.”

Ekimetrics has not just grown its workforce, it has also expanded internationally with offices in London, New York, Hong Kong and Dubai. “We are entirely self-financed,” says Mr. Bouzige. “Our business model is still quite unique in the market and that gives us a significant lead.”

Jean-Baptiste Bouzige
As a knowledge company, the most important aspect of our work is combining Data Science with business strategy. Jean-Baptiste BouzigeCo-Founder & CEO

Ekimetrics’ core activity is Data Science consultancy. It uses data to advise companies in a range of key strategic areas. “Our customers are all investing heavily in new technologies,” explains Mr. Bouzige. “However, technology is only an asset if it is implemented correctly. That is where our expertise is called for. We can develop the appropriate algorithms to analyze the data correctly and draw actionable conclusions. However, this is rarely a linear process in which two and two always add up to four. There are many different factors at play, each of which has a different influence on the outcome. We can design our algorithm in such a way that these influences are factored into the final result.” One example concerns price elasticity. The results of the analysis can be used to help customers answer questions such as which promotional activities to use, how to optimize distribution or which advertising channels to select. “What is also important is that we monitor the impact of these decisions,” says Mr. Bouzige. “We can then measure the effectiveness of the intervention and the ROI. By analyzing the data, we can see what works and what doesn’t, and change our approach accordingly.”

The insights gleaned through Ekimetrics data evaluation can even lead to fundamental changes to the client’s business model if these are indicated. “As a knowledge company, the most important aspect of our work is combining Data Science with business strategy,” says Mr. Bouzige. “Most importantly, we empower the organizations we work with to use the technologies they have invested in properly and effectively.” Ekimetrics’ successful approach has won it many prestigious clients including international players such as PSA, AXA, Shell, McDonald’s, L’Oreal and Estee Lauder.

“When we started we were pioneers in the market,” says Mr. Bouzige. “Today, there is much more competition but no one that offers such a comprehensive portfolio. But what makes us different is that we have a comprehensive approach of performance.” This year Ekimetrics will launch its first proprietary software product, marking a major step forwards in its development. The new job positions it is creating will also help it tackle even more ambitious projects. “We also want to be involved in major data transformation projects,” says Mr. Bouzige. “These are projects worth several million USD and where our Data Science expertise can be a key accelerator for our customers’ businesses. That is our target for the coming years.”

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