It is a difficult and highly emotional topic that requires great sensitivity and tact. In many ways, the death of a loved one is a complex challenge for most bereaved people.
Ellena, founded in 1996, knows exactly what really counts in such extreme situations. The experience gained since its early years underpins today’s business. Today, Ellena has a workforce of twelve employees and generates turnover of five million EUR.
Export activities account for 25% with France, Switzerland, Romania, Albania and the French overseas departments as core markets. Ellena’s cars are synonymous with quality, design and functionality.
The offer includes new cars, making up the lion’s share at 75%, and used cars. “We have always put great emphasis on design aspects and are known as a specialist with a strong focus on personality and elegance,” explains Managing Director Massimo Ellena, who founded the company. “When we started working with designers, this definitely spurred the business. In 2014, for the first time, we presented a hearse based on a Maserati Ghibli. It was a completely new approach and the result of cooperation with a well-known designer from Turin. This car was a little revolution. Today, we are well-known for offering elegant, tailor-made funeral cars. We rely on advanced technologies and mathematics to work out solutions that meet individual demands. We like to try out new colours, finishing processes and accessories to make the difference. When we introduced ivory colours in 2009 for instance, we were literally trendsetters.”
Today, Ellena’s offer includes new and used cars and vans. Furthermore, the company offers many services and works out solutions quickly. This customer-oriented approach has led to Ellena’s steady success.
In Italy, Ellena ranks among the top three; in Europe it is one of the top ten players. Satisfied clients recommend the company – an important marketing tool. Additionally, Ellena showcases its cars at fairs such as the Tanexpo, Funexpo, the Funeraire and the Funeral@Work in Belgium.
“We are proud to have many loyal customers,” says Mr. Ellena. “And we want to keep them in the future. At the same time, we need to think about tomorrow. Our aim is to gain ground in new markets while keeping up our traditional values.”