FLUX FRANCE is a subsidiary of the FLUX Group, which is headquartered in Maulbronn near Stuttgart in Germany. Established in 1949, FLUX presented the world’s first electric barrel pump in 1950. Since then, FLUX brand-name pumps have spread across the globe and won millions of satisfied customers.
FLUX FRANCE was set up as an independent exclusive distributor of FLUX pumps in 1973. “When the founder of the company died in 2007, the French operation was bought by FLUX,” states Managing Director Gilles Maggiore. “Today, we are a 100% subsidiary of FLUX and are responsible for the French market, the French-speaking African countries including the Maghreb countries in North Africa and the French overseas departments and territories.”
FLUX FRANCE ships approximately 20 to 25% of its pumps abroad, mainly through distributors and wholesalers. “In the domestic market, we mainly sell our products directly to industrial users,” says Mr. Maggiore.
FLUX FRANCE has 17 employees and turns over four million EUR. The company sells the group’s complete spectrum of barrel and container pumps as well as accessories to industrial clients in all sectors.
“Our main customer markets are the chemical industry including surface treatment services, the food industry as well as cosmetics and pharmaceuticals,” explains Mr. Maggiore. Some well-known customers are Christian Dior, Danone, Nestlé and L’Oréal.
“We serve both large corporations and small businesses,” says Mr. Maggiore. “Our customer spectrum is very wide.” FLUX pumps are high in demand and are known for their unrivalled quality, reliability and performance.
“FLUX has become a household name for barrel pumps, just like Tempo for tissues or Hoover for vacuum cleaners,” Mr. Maggiore describes the market-leading position of the company. Besides offering a wide selection of standard pumps, FLUX FRANCE provides comprehensive adaptation and modification services to 100% meet the customers’ individual requirements.
The company also provides the whole range of after-sales services and wants to further improve these services through enhanced e-commerce efforts.
“We are currently expanding our website to enable customers to purchase spare parts and accessories directly,” explains Mr. Maggiore. FLUX also plans to further develop its international market position.
“We see great potential for growth, especially in Africa, where more and more manufacturing companies are being established with the same hygiene and safety standards as over here,” concludes Mr. Maggiore.