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Staying in vogue

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Founded in 1793, Heiligendamm is the oldest German seaside health resort and the most exclusive, favoured by the European aristocracy until 1930. State-owned after WWII, the property was acquired by investors in the 1990s.

After the careful restoration of the historical buildings, Grand Hotel Heiligendamm was re-opened in June 2003. In 2009 the investors separated and as from 2012 the hotel was managed by the insolvency administrator until the present owner Paul Morzynski took over in June 2013.

“Grand Hotel Heilgendamm encompasses six hotel buildings and villas, namely house Mecklenburg, Severin Palace, Hohenzollern Castle, Kurhaus, the Grand Hotel building and the Children’s Villa,” says Managing Director Patrick G. Weber, who joined the Grand Hotel in August 2013 and fell in love with the scenery and the people. “All in all, we have 181 rooms, 61 of which are suites from 30m² to 100m². We have pools, saunas and exclusive treatments in our 3,000 m² SPA area, which was granted a Luxury SPA Award in 2013. We spoil guests with exclusive cuisine in our gourmet restaurant, our chief Ronny Sievert has the grade 18/20 Gault Millau.”

The new owner keeps investing in the buildings, the rooms and the service. “When we took over, the Grand Hotel had the image of an outmoded hotel for the rich,” explains Mr. Weber. “Now we have an attractive family hotel within the hotel. In the summer, there are 120 children on average. Their parents are successful business people from 30 to 45. We take care of children from 3 to 15 with a comprehensive program, from the children’s villa with a different world of adventure on each of the three stories to clubs, sports and leisure activities. Rather than a hotel, we are a resort where guests spend days or weeks, relax and feel well. The challenge is to stay in vogue, to listen to the guests and their wishes and to adapt the offer accordingly.”

“We rank with the leading luxury hotels in Germany,” states Thomas Peruzzo, Managing Director since January 2015. “We want to diversify the target groups. We have facilities for meetings and conferences to ensure a healthy mix of business and leisure guests. We target guests between 5 and 65. We plan to expand and modernize the SPA to be an attractive resort all year long. We will also expand the restaurants to cover the whole range from Italian food for families to gourmet cuisine. We organize all types of cultural events and sponsor upcoming artists. And we intensify our marketing efforts to spread awareness of the magic of the resort, the unique ensemble of architecture, landscape and the sea.”

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