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Three technologies for three markets

Portrait

Mergers and acquisitions characterize the corporate history of HUBER+SUHNER. It all started with a merger. In 1969 Pfäffikon-based R.+E. Huber AG and SUHNER & Co. AG in Herisau, two traditional Swiss companies, joined forces.

Founded in 1864 and 1882, respectively, the two companies combined more than a century and a half of know-how and experience, a sound basis for the success story of the newly formed HUBER+SUHNER AG.

Today, the company is well established worldwide with a network of sales and production branches and representation in more than 60 countries on all continents, a staff of 4,000 worldwide and a turnover of 706 million CHF.

“Activities in Germany started more than 40 years ago with the branch in Taufkirchen near Munich,” says Managing Director Georg Mattis, who joined the company twelve years ago. “We are the sales and marketing center for the DACH countries – Germany, Austria and Switzerland – the most important region for HUBER+SUHNER. We market the whole spectrum of products and systems based on the 3x3 strategy. Three technologies for three markets: radio frequency, fiber optics, and low frequency for communications, transport and industry. Initially we focused on components such as cables, connectors and antennas. Today we provide more than components. We offer complete system solutions in three technologies.”

With the unique combination of technologies, HUBER+SUHNER offers a spectrum of solutions for mobile communication, fixed networks, data centers and communication in buildings, for cars, utility vehicles and railways, test and measurement, aerospace, defense, energy and other high-tech industrial niches.

Moreover, the Swiss experts constantly come up with innovative solutions. For example, fiber to antenna solutions for mobile communication reduce costs and facilitate the installation. The new silicone-free anti-capillary cable is an innovative solution for carmakers’ requirements for barrier sealed copper cables.

“We offer excellent solutions for distributing systems in high-volume data centers,” states Mr. Mattis. “In the transport division, we develop advanced solutions for the future market of electric and hybrid cars. Railway solutions include stations, rolling stock and train control, and we develop high-frequency solutions for high-tech niche areas such as aerospace or medical technology.”

Many big names such as Deutsche Telekom, Huawei, Vodafone, Samsung, Ericsson Siemens, Bombardier, Stadler and Airbus are regular customers, impressive evidence of the high quality and advanced functionality of HUBER+SUHNER solutions.

Specialized trade shows play a key role in the marketing mix, underlines Mr. Mattis. “We can make speeches and communicate the competence which sets us apart. But we also contact customers directly, for example with roadshows. We visit customers on-site with a bus full of applications for hands-on experience of our systems and solutions.”

With sound financial backing, dedicated and highly experienced employees, the diversity of the market and innovative potential, the connectivity specialists are well positioned to leverage the growth potential in their target markets.

2012 saw the acquisition of Astrolab, USA, a major force in aerospace and defense, followed in 2014 by the acquisition of Cube Optics in Germany, an expert in fiber optics, and in 2013, the company inaugurated a new production branch in Changzhou, China.

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