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Where mini means mighty

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No construction job is too complicated for Jekko s.r.l.’s minicranes, which are masterfully designed to handle large loads in spaces that would otherwise be too restrictive for regular-sized cranes. Jekko, which formally became independent in 2016, began as a division of the Italian truck and crane manufacturer Ormet.

Today, Jekko is the leading name for minicranes. “We grew significantly in a short period of time. We revamped the traditional crane model and offer minicranes with many technological innovations. For example, some possess geometric stability control. We were the first ones in our sector to introduce new concepts to minicranes. Our competitors started later. This is our advantage,” emphasizes Sales and Marketing Manager Mauro Tonon.

Small yet  powerful, Jekko minicranes have taken the construction world by storm, and exports constitute a large part of the company’s sales, with the bulk of international customers coming from Europe and North America.

One reason for such high interest in Jekko’s products is their extreme versatility, both in terms of function and application. “We have five product families: minicranes, minipickers, cabin cranes, lorry cranes installed on a crawler and accessories. All of these products are easy to use with unique features. Our strongest specialization, however, is our minicrane. We are the best at creating lifting solutions that work in restricted areas. A minicrane has to be able to fit through a single or double door,” explains Mr. Tonon. “Additionally, our crane is a ‘one crane-one operator’ concept. What is installed on the crane is internal rather than external.”

Their practicality combined with ease of operation mean that the minicranes can be used on many different types of structures such as skyscrapers, airports and railways, as well as in a variety of sectors, including mining, military and nuclear.

The success of Jekko’s products can be attributed in part to the company’s commitment to finding new, creative solutions. “We owe much of our success to our innovation. We invest a lot in R&D. We have a big internal department, plus a department for prototypes that develops new products,” Mr. Tonon shares.

Geometric stability control, for instance, is a feature that involves the multi-positioning of stabilizers, and its software automatically shows a loading diagram based on the machine’s stabilization. Another one of Jekko’s innovations is its plug-and-play system, which enables the machines to recognize the new configuration and installed accessory automatically.

Such product enhancements exemplify the value Jekko places on what its customers want. “We have always put the client first. By being in direct contact with our clients and listening to their needs, we are able to supply products that are suitable for them,” points out Mr. Tonon.

Although Jekko is the go-to name for minicranes, Mr. Tonon would like to see Jekko’s production and number of distribution centers increase. “Our lean manufacturing means that we produce according to orders. Currently, we sell 300 solutions per year. We would like to produce more, though,” he says.

Mr. Tonon especially hopes to increase exports to areas such as Asia and South America. The Jekko team increases its presence through participation in international trade fairs, in addition to maintaining its company website, Facebook page and Twitter account.

Mr. Tonon is not concerned about Jekko’s future success, however, noting, “The market is growing because the minicrane has never been very well known. Worldwide, minicranes will always be a niche market.”

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