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Illuminating ideas

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light11 follows a straight mission. The company strives to support customers with intelligent, holistic lighting solutions. “We have never been interested in just selling products,” stresses Linda Mac Nelly, Head of Marketing. “We see ourselves as a solution provider, a lighting specialist and a partner of our customers. We focus on advanced ergonomic and ecological lighting solutions promoting health and well-being.”

light11 caters to the most diverse lighting requirements with prominent brands such as Flos, Foscarini, Artemide, Gubi, Kartell, Moooi and Louis Poulsen. The company was founded by Thomas Unger in 2003 as one of the first online shops for premium lights.

Back then, nobody really believed in his entrepreneurial idea. Despite the scepticism, the innovative concept soon paid off as it captured the spirit of the times. Since its very first days, light11 has grown constantly – even in times of crisis.

In 2007, Impulse recognized light11 as the fastest-growing online shop in Germany. Today, the company’s portfolio is based on four mainstays: online shop, printed catalogue, showroom and lighting projects. light11 is one of Europe’s leading lighting providers with shipments to more than 200 countries all over the world.

60 employees, a turnover of eleven million EUR, showrooms in Lünen and Dortmund, 4,500 orders each month, online shops in six different languages, eight different country-specific domains and prestigious awards illustrate light11’s outstanding market position.

“We have always focused on customers and their individual lighting requirements,” states Ms. Mac Nelly. “Comprehensive services and profound market knowledge are of the utmost importance in exceeding customer expectations.”

light11 exceeds expectations in many ways. The new online shop perfectly illustrates the company’s exceptional commitment. It comes as a virtual shop window highlighting many details.

“Our new shop is truly inspiring and second to none,” emphasizes Ms. Mac Nelly. “We have had great customer feedback so far. Our high-resolution images and 3-D illustrations are perfect instruments to get information about more than 25,000 products from 90 premium brands. Among them are innovative LED products and veritable classics.”

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