The family enterprise, with roots in textiles dating back to 1911 and renamed Manifattura Italiana Cucirini (MIC) in the 1970s, produces sewing threads for clothing, shoes and leather goods, needlework, and furnishings, as well as a range of special yarns for specific applications.
“Over 90% of our production is for clothing; particularly interesting for us at the moment are shoes and knitwear,” notes Commercial Manager Tommaso Cumerlato. Mr. Cumerlato, together with Alessandro di Buzzaccarini who is also a Commercial Manager at MIC, represents the fourth generation of the family.
MIC’s sewing threads portfolio is broad and diverse, and the company responds quickly to market requirements for new products. In recent years, a number of new and innovative yarns have been developed, including Spring, a yarn with 60% elasticity used for stitching stretch fabrics and knitwear, a 100% organic sewing thread with GOTS certification, and a polyester sewing thread made from recycled PET plastic which will be launched at the end of the year.
A particularly remarkable innovation is a reflective sewing thread made with a special layer of glass microspheres. Named Reflect, this sewing thread has garnered so much interest from knitwear, uniform and safety clothing manufacturers, that it even has its own website www. reflect-mic.com.
“Our overarching strategy is one that, so far, has brought us success – outstanding customer service, and product innovation which is closely aligned to developments in the fashion world,” explains Mr. de Buzzaccarini. “Although there are numerous sewing thread producers in the market, in the countries where we operate, the quality of our products and service sets a benchmark for others in our sector.”
Despite competitors moving production elsewhere, MIC is proud that its own products have remained 100% made in Italy.
Up to 50% of the group’s 15 million EUR turnover is generated through exports, primarily to Tunisia, Romania, Germany, Egypt and Morocco. “Albania, the Ukraine, Moldova, and the Far East are also interesting markets for us,” reveals Mr. Cumerlato.
With headquarters in Verona and branches in Tunisia, Romania and other key locations, good communication is essential; digitalization has played a key role in creating effective links between the offices, and has also enabled the company to improve its quality control, create a reference bank of over 100,000 yarn colours, and ensure complete traceability of every item from raw material to completed product.
MIC’s biggest hope for the future is that the market will start to pay more attention to quality rather than low prices. “Overall, the quality of sewing thread on the market has deteriorated massively in recent years, which is a disadvantage for us with our focus on quality,” concludes Mr. Cumerlato. “Large brands tend to want sustainable products but focus mainly on price. Ultimately, the industry has to help the end consumer to understand that higher standards cost more.”