Loyal customers and boosted sales
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Precious boxes, elegant bags or useful accessories: Manifesto Factory understands the demands of the market, and designs and produces tailor-made promotional packaging that underlines the cachet of the products.
“We are very creative and have a really good design team here in Paris,” says CEO Nathalie Dickeli. “Our packaging solutions are renowned for their quality and our prestigious clients value our reliability and service.”
Manifesto Factory was established more than 20 years ago, specializing in promotional packaging and bags and purses for gift sets. In 2013, the company was taken over by Superga Invest, a group of companies providing services to the luxury goods, cosmetics and fashion sectors.
“The acquisition has given us the chance to diversify our portfolio, both in respect of our products as well as our customers,” states Ms. Dickeli. “We have started to become active in additional markets such as the wine and spirits industries and also on a more international scale. In addition, we have broadened our range of suppliers.”
With exclusive designs and high quality, the company has been able to convince international luxury brands Europewide and even in the USA. Today, 30 to 40% of the revenues are already generated through the export business and Manifesto Factory has become a preferred partner for brands such as Maybelline, Vichy, Clarins, Roger & Gallet, La Roche-Possay and Brut.
The specialty of Manifesto Factory is bags and purses for promotional packaging, for instance, travel collections, seasonal cosmetics lines, and women’s and men’s bags. “Our creations are unique objects, designed using the latest materials and finest finishing,” explains Ms. Dickeli. “Each item has a spirit inspired by today’s most prestigious fashion, cosmetics and jewellery brands.”
Since the acquisition by the Superga group, the company also provides customized packaging solutions, using a wide range of products and materials. With its superior packaging, Manifesto Factory often exceeds the expectations of its clients. Nathalie DickeliCEO
Since the acquisition by the Superga group, the company also provides customized packaging solutions, using a wide range of products and materials. With its superior packaging, Manifesto Factory often exceeds the expectations of its clients.
Another part of the portfolio is accessories, such as cosmetic brushes, sun glasses and jewelry. The firm also offers a full range of packaging services, covering the entire supply chain.
“We take over the complete management of the packaging for our customers, from the development to logistics,” says the CEO. “This way, the brands are able to concentrate on marketing and sales.”
Nathalie Dickeli joined the company in 2014, after spending more than 25 years in the luxury sector. Her experiences in the industry and her ambitions for the Manifesto Factory have significantly contributed to the positive development in recent years.
“Our business has a lot of potential and by our systematic diversification, we have been able to expand into new markets,” states Ms. Dickeli. “We will continue with this strategy and further diversify our products, network of suppliers and export business. My aim is a turnover of 20 million EUR within the next two years. We will grow organically as well as through acquisitions. A strong focus will be on our export business. We already have a subsidiary in China and Hong Kong; additional locations in the US are also on our agenda. And of course, our packaging solutions will become better as well. We are very creative and plan to inspire our customers with great products.”
