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The fast track to tasty fish


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With four individual brands, Medi offers something to satisfy the tastebuds of every busy consumer. Mangiami is a range of 15, mostly vacuum-packed, natural fish products, while the Invito brand offers nine different pre-prepared fish meals, complete with vegetables, in a variety of pack sizes.

Consumers seeking sauces and other accompaniments need look no further than the Medimare product range, and pasta and rice lovers are well served by the meals and sauces of the Ondaviva brand. “We keep a close eye on the market, and continually develop new ideas and test new recipes to meet emerging trends,” says owner and Managing Director Vito Michele Innammorato, who established Medi in 2000 after working with various renowned food transformation companies.

“For us, quality is a priority. We process around 2,500 t of fish every year, and spend a huge amount of time sourcing the right fish and making sure it is prepared to perfection. Our production site is in Controguerra near San Benedetto del Tronto, an important fishing and food transformation center.”

Although Medi does not in any way sacrifice taste for the sake of speed, when time is of the essence, its products are the perfect solution; a complete meal for one or for the whole family can be cooked very quickly. Sauces, which can be heated in the time it takes to make a bowl of pasta, sell particularly well.

Vito Michele Innammorato
The end consumer can really taste the quality of our products. Vito Michele InnammoratoOwner and Managing Director

Medi’s customer base consists of large and small retail chains; around 35% of its seven million EUR annual turnover is generated abroad, primarily in Germany, France, and Romania. “More people than ever live alone, and singles are among the biggest consumers of pre-prepared food,” says Mr. Innammorato. “Medi offers a wide choice of tasty, easy-to-prepare meals, which are highly enjoyable whether eaten alone or together with friends and family. The end consumer can really taste the quality of our products.”

That quality is constantly in focus. “We plan to invest in new production technology to further improve the quality of all our brands,” concludes the Managing Director. “Our aim for the next years is to continue to bring new products onto the market, and to strengthen and extend our presence within Europe.”