Merlo considers itself as an ‘interpreter of a technological world in constant evolution’. Over many years, the event and marketing company has witnessed major market changes – and was able to keep pace with new challenges. Competence, creativity and a far-sighted philosophy have led to an extraordinary dynamics.
“In 2000, we made a brave strategic decision,” stresses Giulio Merlo. “We transformed from a small subcontractor agency for bigger marketing agencies into a bigger player who directly approaches companies. Last but not least, we became a public company and paved the way for substantial growth.”
The concept worked out extremely well. In the last decade, Merlo has grown impressively and gained fundamental competence in digital communication and campaigns – today an important asset. National and global players such as Mercedes-Benz, Vorwerk, Canon, FCA Group, Coldiretti Nazionale, BNL-BNP Paribas and Bridgestone appreciate Merlo’s integrated communication and marketing concepts.
“We take our time to listen to customers to understand and translate their specific needs,” sums up Mr. Merlo. “Thanks to this approach we won several international marketing prizes and awards.”
Merlo has 30 employees and annual sales of 13 million EUR. The company particularly focuses on individual event and marketing campaigns for product launches but also offers integrated communication campaigns and digital communication combined with events. In more than 50% of tenders, Merlo has been assigned – a percentage that underlines its excellent reputation.