Nougat, caramel, exquisite chocolates, candied fruit, pastilles, almond paste-based callissons, macarons – the French know exactly how to entice lovers of sweet temptations. Thanks to Thibault Bergeron, not only the sweets themselves stand out but also their sophisticated packaging.
The company incorporates the know-how and expertise of two widely recognized companies specialized in packaging – it fruitfully combines tradition and open-mindedness. “It is important to keep up with the times,” states Franz Thibault. “This means we constantly invest in new technology, develop new products and are open towards innovative ways related to distribution and communication. We observe the market, we listen carefully to customers and employees, and we work hard to realize their ideas. This gives new, fresh impetus.”
Thibault Bergeron was established in 1977 due to the merger of Bergeron and Cartonage Thibault. “Bergeron in Paris has a long history dating back to 1890,” stresses Mr. Thibault. “Like Thibault, the company has always focused on comprehensive packaging solutions for chocolate products and artisanal sweets. My father Georges Thibault founded Thibault in Muzillac in 1947. Both companies put great emphasis on design, and their portfolios complement each other perfectly.”
Joining forces turned out to be a good strategic decision. Today, Thibault Bergeron is the number One packaging specialist for traditional chocolate products and confectionery in France. The entire production is located in Muzillac, where top-notch technologies such as digital printing machines have long been introduced, allowing for customized solutions.
Step by step, the company has broadened its portfolio and integrated new products such as packaging for cosmetics, wine and food specialties from Brittany that make up 20% of revenues today. Chocolatiers and confectionary makers all over France appreciate the company’s customer-centric approach.
“It is extremely important for us to be close to our customers,” underlines Mr. Thibault. “We have a workforce of 200 employees these days; 20 of them are sales agents supporting customers all over France. This is a lot and one of our strengths. We mainly focus on small, local companies sticking to artisanal traditions, and we are keen to provide added value to them. Even in Switzerland and Belgium, customers bank on our expertise and know-how.”
Customers benefit from extraordinary flexibility, competence and creativity. In-house design teams regularly create the most tempting packaging solutions – strictly according to individual needs. Even smaller batches are fulfilled flexibly.
“In Muzillac, the most diverse competences are gathered under one roof,” underlines Mr. Thibaut. “As we are keen to constantly face new challenges, we recently launched a new campaign called ‘Crazy about boxes’ that focuses on online communication and new target groups. This way, we hope to create synergies – in many ways. The Internet enables us to embrace new foreign markets and opens up many new business opportunities that we have never thought of before. Last but not least, it gives us the possibility to provide important information and to show who we really are. We can feel a new dynamic in our company and are thrilled to push forward innovative projects.”