Webcode:

To read an article from the print magazine online, please enter the web code below, which can be found in the magazine under the article.

https://www.getdigital.de - Gadgets und mehr für Computerfreaks

Ambassadors of health and wellbeing

Portrait

“We are a company founded by pharmacists for pharmacists,” sums up Sales Director Luigi Corvi. “The company’s name mirrors this very well. We all share the same ideas and values and we are inspired by the power of nature. The culture of wellbeing has always been the dominating characteristic of Unifarco’s philosophy.”

Unifarco’s history dates back to 1982 when the ‘Dolomiti Cosmesi’ was founded in the heart of the Dolomites area. It was Unifarco’s current Chairman Ernesto Riva and Managing Director Massimo Slaviero who successfully turned a revolutionary idea into reality.

They aimed to produce a range of cosmetics – a range that was to be distributed under the brand name of individual pharmacies. Back then, it was a new concept – a successful concept that, still today, is a crucial trademark.

In 1984, Unifarco started producing cosmetics in larger quantities and subsequently expanded in geographic terms. The business grew all over the Italian regions of Veneto, Friuli-Venezia Giulia and Trentino-Alto Adige – and did not stop growing for the next years.

In 1994, the two pharmacists Luigi Corvi and Gianni Baratto, the company’s Sales Director and Research and Development Director of today, joined Unifarco bringing fresh impetus. By then, 500 pharmacies in Italy stocked Unifarco’s cosmetics labelled with their own brand.

To underpin the high quality standards of its products, Unifarco started working on certifications in 1999. Today, the company has four important certifications: ISO 9001, ISO 14001 (environmental protection), OHSAS 18001 (workplace safety) and ISO 22716 (good manufacturing practice).

They illustrate that sound quality and safety standards are vital to Unifarco. With the beginning of the new century, Unifarco started entering new European markets; Austria was the first one, Spain and France soon followed.

The company has always focused on countries where pharmacists were independent and able to distribute products under their own brand. In 2005, Unifarco became a stock company.

“After ten years, 250 Italian, Austrian and German pharmacists have become shareholders of Unifarco,” states Mr. Corvi. “This is an important and remarkable characteristic of the company. Today, due to our great international network, we are supported by Unifarco GmbH in Germany and Unifarco sl in Spain. Here in Santa Giustina, we want to be recognized as the one company that is responsible for the management of products and brands. We look after the relationship between shareholders and services. This is what makes the difference, what sets us apart from the market. We are pharmacists and so are our shareholders.”

Unifarco has long been the Italian leader when it comes to the production of cosmetics on behalf of pharmacies. A turnover of 55 million EUR with an export rate of 15% makes it the number five for cosmetics and eight for food supplements in the Italian pharmaceutical channel.

“The ingredients of our recipe for success are easy,” explains Mr. Corvi. “We clearly believe in pharmacies as the prime point of contact for people’s health and wellbeing. We offer quality products according to the strictest quality and safety standards. We regularly invest in research and development to launch innovative solutions. We can rely on very good relationship with experienced pharmacists and we have great respect towards a good and honest lifestyle.”

Based on this philosophy, Unifarco is keen to further push its expansive strategy. “There are still many more markets in Europe and beyond offering interesting market opportunities,” says Mr. Corvi. “We want to strengthen our presence in Germany, Switzerland and Spain with the Research Pharmacists brand and expand outside Europe with Ceramol and Ceramage, our Unifarco Biomedical brands. At the same time, we are going to enter markets outside Europe and we pin our hopes on Ceramol and Ceramage which is a broad range of anti-aging products. Our products satisfy the most different requirements. We have 22 different types of anti-wrinkle creams. They are not only efficient and gentle to the skin; they also stand out due to an excellent value for money. Our extraordinary dynamic development encourages everyone in the company to further continue our strategy. The company is a very ambitious one; we want to continue growing without losing sight of our ethical values.”

Bewerten Sie diesen Artikel
TOP