"We want to step a bit out of the niche role!"

"Even the bad guys are now using AI," summarizes Christof Gedig as he addresses the increasingly severe threat landscape his clients face today. As the managing director of backup and recovery specialist Cristie Data, IT resilience and data security are his daily business - on-premise, in the cloud, and also in a hybrid configuration. "We have always been very driven by innovation and will continue to be," the data specialist begins to describe current initiatives with which he intends to support his clients in their challenges: "Today, AI enables us to detect anomalies much more stringently, quickly, and reliably than was possible manually before - with the consequence that in case of danger, an immediate response can be made and the problem area can be isolated in a Clean Room where precise forensics are then conducted." Another important component is also the CBS Multi-Engine solution, which not only offers an uncomplicated and quickly deployable option for data recovery but is also available in the form of a pay-per-use subscription without uneconomical capital tie-up or vendor lock-in. What does he advise his clients considering the increasingly complex mélange of rapid technological advancements and rising cyber threat levels? "First, take a deep breath and keep calm - because panic and blind activism have never helped anyone," Christof Gedig definitively answers this question. 

Leaving Comfort Zones

A strong partner must then occasionally be able to say no from their accumulated experience, if the client's wishes seem unrealistic - a stance that Cristie Data has been able to establish in the German market: "This straightforwardness and open communication always pays off in the end," Christof Gedig is convinced. In the upcoming years, Cristie Data now plans to grow organically - and in this context, has engaged the experienced industry expert Serhan Berikol for the first time as a Sales Director who wants to set new sales impulses: "This innovative power combined with an unwavering focus on solutions and customer orientation has fascinated me from the first day - just like the strong team spirit that is lived at Cristie," he describes his initial experiences in the company. A fundamental prerequisite for the further healthy, organic growth of Cristie Data will ultimately be the employees, Serhan Berikol and Christof Gedig are equally convinced: "Anyone who is ready to leave their comfort zone and evolve is always welcome with us: Until now, we were a bit of an underdog in our industry - a role we want to leave behind in the near future, to make even more customers resilient with our wealth of experience!"