The Crunchy Fun for Every Age Group
Interview with Christof Komander, Sales Manager DAS Beste aus Polen GmbH
Who among us doesn't like to nibble? While watching TV or at the cinema, a bite in between – we all know it. However, parents are often nervous about what their kids snack on. It should be tasty, yet still healthy. DAS Beste aus Polen GmbH from Dortmund offers a solution: delicious corn sticks for every age group. Under the brand Billy Tiger, the company aims to provide tasty snacks of the highest quality as an alternative to traditional munchies.
The best from Poland was established as a provider for typical Polish products in supermarkets. Through the brand Billy Tiger, the marketing took a new direction: healthy snacks made of corn for babies and toddlers. The brand has positioned itself in drugstores.
"The idea behind Billy Tiger was simple: to create a snack that combines the joy of nibbling with high standards of nutritional value and health," says Sales Manager Christof Komander. "In our products, we only use raw materials that are not genetically modified. The natural products are gluten-free and thus a healthy alternative for people affected by celiac disease and allergies."
A great offer
Billy Tiger offers a line of conventional products and a line of organic products. Billy Tiger provides a variety of snacks, such as corn sticks and balls in sweet and savory flavors like strawberry, banana, spinach, and beetroot. The range is gluten-free, largely vegan, and mostly without added sugar. Soon there will be an addition to the organic line: mini corn sticks with berries and mango.
"Our snacks are suitable for all age groups – from 0 to 99," says Christof Komander. "Babies and toddlers can enjoy the snacks. For pregnant women, the corn sticks are a blessing against nausea. Seniors have also come to appreciate the products and snack on them with their grandchildren in competition."
THE Best from Poland, however, does not want to overlook allergy sufferers: people with a corn intolerance will soon be able to enjoy rice balls in various flavors. "These balls are highly aromatic and wonderfully crispy," says the Sales Manager. "Like the mini corn balls, the entire line is characterized by the highest organic quality."
The Future Remains Crispy
The parent company is located in Poland, as is the production in cooperation with partners. However, growth is imminent with new innovative products. "The market has a lot of potential," says Christof Komander. "Our future is clearly outlined. We are moving in a plan that includes both the further development of the domestic market and the introduction of the offering in two additional markets."
For Germany, the Organic and Classic lines are being developed. Additionally, a completely new product line will be launched in the coming months.