Between AI, Community, and Prevention: FIBO 2026 Sets New Standards
A trade fair report by Timea Lörincz, fitness world champion and photo editor at Wirtschaftsforum, on FIBO 2026
The fitness industry is facing profound change – and FIBO 2026 in Cologne makes it more visible than ever before. From a traditional training industry, a connected growth market is developing that consistently brings together fitness, health, and technology. Those who want to succeed here must rethink: away from isolated offerings, towards an integrated health approach. From a personal perspective, the dynamics are particularly impressive: Two days that show how fast the industry is reinventing itself. From AI-supported training systems to data-based business models – innovation is no longer just a buzzword, but a lived reality.
Digital Transformation as a Competitive Driver
At the core is digitalization. Artificial intelligence, personalized coaching offerings, and smart platform solutions are changing the rules of the game. Traditional studio models are losing significance, while integrated ecosystems consisting of training, recovery, nutrition, and mental health are emerging.
Companies such as EGYM, Technogym, and Les Mills are significantly driving this development forward. Simultaneously, the supplements market is growing with players like More Nutrition and Iron Maxx Nutrition. Corporate Wellness is also establishing itself as a growth field: companies are specifically investing in hybrid health solutions for their employees.
At the same time, the role of social media is critically reflected. 'We need them all. We need something like this—however, better regulated, more controlled and overall healthier,' emphasizes Richard Branson from the magazine Wellbeing.
Emotion Remains the Crucial Factor
Despite all the technology, one thing remains unchanged: the power of community. Live formats, group fitness, and events show that emotion and experience are central factors of success.
FIBO 2026 makes it clear: The fitness industry is evolving into an integrated health industry. The future belongs to connected solutions – not isolated offers. Those who intelligently combine technology, prevention, and community will set the pace of the industry.
Timea Lörincz
Fitness World Champion
FIBO 2026 presented itself as a highly professionally organized industry meeting, covering virtually every facet of the fitness world – from classic training approaches to forward-looking concepts.
Timea Lörincz
Fitness World Champion