Smart Solutions for Retail
Interview with Timm Becker, Head of Marketing at POS TUNING GmbH
The family-owned company POS TUNING from Bad Salzuflen has established itself as a leader in innovation in product presentation over the last 26 years. With creative and sustainable solutions, it is revolutionizing retail worldwide and setting standards in terms of quality and customer satisfaction – all 'Made in Germany'.
It all started with a simple, but revolutionary idea: Goods in supermarkets should always be organized and easily accessible. The mechanism is simple: products are placed on the shelf. An integrated spring mechanism in the shelf automatically pushes the products forward whenever an item is taken. 'Our merchandise presentation systems ensure that products are always clearly visible and easily accessible,' explains Timm Becker, who has been leading the marketing department for over three years. 'This is not only pleasant for the end customer, but also reduces the effort required for shelf maintenance in retail.'
Over the years, POS TUNING expanded its portfolio and developed systems for various industries. The transformation of tobacco product presentation was another milestone: the traditional presentation on inclined metal shelves was replaced by modern systems with glass shelves and automatic feed technology to use existing shelf space more efficiently and accommodate more products.
Quality ‘Made in Germany’
A key success factor for POS TUNING is the decision not to relocate production abroad. "Our products are manufactured 100% in Germany and exported to over 120 countries," reports Timm Becker. With 250 employees at the production site in Bad Salzuflen and sales offices in Spain, France, and Turkey, POS TUNING ensures that customers worldwide benefit from first-class service.
In addition, the company focuses on continuous innovation to meet the demands of modern retail. With new technologies like 3-D printing, prototypes are efficiently created to quickly present solutions to customers. Also, in the field of digitalization, POS TUNING is advancing and has developed sensors that can monitor inventory in real time. "Our innovations revolutionize retail and offer solutions that benefit both retailers and customers," explains Timm Becker.
Sustainably Grow
The company always places great emphasis on sustainability: All products are durable and have a minimal ecological footprint, which is ensured by the use of recycled materials.
Growth is still clearly in focus: "We are currently investing in the site with the construction of new halls," reports Timm Becker. With a clear vision and a strong team, POS TUNING GmbH is well-equipped to continue to grow successfully and conquer new markets.