Office supplies are synonymous with a broad range of products that have fundamentally changed over time. The times when typewriters and fountain pens dominated office work are long gone.
Today, it is about digital, multifunctional and eco-friendly technologies. GBR Rossetto has continuously adapted to fundamental market changes. For this reason, GBR Rossetto is currently working on the introduction of 3D printers.
The company was founded in 1958 and first concentrated on the distribution of office machines such as hectographs for duplicating processes. Step by step, the founder Giovanni Battista Rossetto extended the product range to better support customers. Accessories and paper products were added to the portfolio, convincing a growing number of customers.
In the 1980s, Antonio Rossetto joined the family business. He adjusted the product offer closely to the changing market needs and followed the latest technologies. Furthermore, the company integrated rental services and placed a stronger focus on technical services, which today is still a trademark of GBR Rossetto.
“Service and technical assistance are of utmost importance nowadays,” stresses Managing Director Antonio Rossetto. “Our main goal has always been to support customers with state-of-the-art office products and competent service. Therefore, we are continuously expanding and improving our product range. We built up a team of highly committed agents. In 2000, we had 30 agents; at present, we have a sales network of over 250 people.”
Today, GBR Rossetto has 105 employees at the headquarters in Padua (northeastern Italy) and generates annual sales of more than 38 million EUR. 25 million EUR comes from distribution, 13.5 million EUR from rental services.
“We basically sell and rent out everything that is necessary to run an office efficiently,” sums up Mr. Rossetto. “For this reason, our catalogue contains more than 13,000 different products divided into 14 categories. Customers can choose everything from printing technology and computer accessories to cleaning and hygiene products, first aid kits, safety products, folders, paper products, pens and customized promotional products. We put great emphasis on complete service, which means that we not only deliver reliable products but provide technical assistance and deliver spare parts and all necessary materials. Our technicians operating throughout Italy are connected with our service headquarters by tablet, with online management of spare part stocks and online service manuals, ensuring service within twelve hours. We have special rental offers with costs that include simply everything an all-in-one printer needs to work reliably over a period of five years. We guarantee all supply, products and services, including the financing of the equipment, which is done directly by our company, and the customer can simply relax.”
The business is still run by the Rossetto family. In 1995, Antonio Rossetto’s sister Elisabetta joined the company and is responsible for all financial issues and human resource management. Ms. Luciana Baldin, cofounder of the company as well as Antonio’s and Elisabetta’s mother, is still the company’s President.
Even in times of crisis, GBR Rossetto was able to buck the general downtrend of the office supplies market with a highly successful performance. The quality of its products and services always has priority. On the one hand, GBR Rossetto offers its own quality brand GBR. On the other hand, it cooperates with international players such as Hewlett-Packard, Xerox, Bic, 3M and Esselte.
“We are very proud to be a platinum partner of Hewlett-Packard and that Xerox has confirmed our strategic role as a Gold Document Technology Partner,” stresses Mr. Rossetto. “Innovative technologies such as the Pro X printer series are among the highlights of the portfolio and are often chosen by our customers and rented. These multifunctional products not only offer fast and affordable colour printing but reduce costs by combining copying, printing, scanning and faxing. Last but not least, they excel as they are particularly energy efficient and environmentally friendly, cutting more than 70% of CO2 and toner dust in the workplace.”
To enhance the customer’s productivity, with respect to owned printers, GBR Rossetto offers for instance compatible toners and ink cartridges at attractive prices. They are not original products but have the highest European quality certifications.
GBR Rossetto is well-prepared to master upcoming market challenges successfully. In September last year, the company opened its new logistics center as the result of investments exceeding 1.5 million EUR, and paved the way to further consolidate its leading market position.
“Thanks to our new facilities, we have the capacity to manage more than 1,000 orders a day with a cut-off at 6:00 p.m. and delivery of goods throughout Italy before 11:00 a.m. the next day,” underlines Mr. Rossetto. “In April 2016, we opened a new 3500 m² branch in Bologna to adequately cover the center of Italy. We look to the future with confidence. Luckily, we can rely on many loyal customers. However, we are never completely satisfied with what we do and always strive to do better; this is part of our philosophy. This way we hope to improve our performance further to the benefit of our customers by investing in the training of our staff and the development of our systems.”