SMP Strategy Consulting: Continuing on a Successful Track as Eraneos Strategy
Interview with Marcel Vandieken, Managing Director
For more than 25 years, SMP has stood for strategic consulting that puts people at the center and develops actionable solutions. This is also why the Düsseldorf-based company has established itself as one of the leading consultancies in Germany. The renaming to Eraneos Strategy underscores the positioning as part of the Eraneos Group and the commitment to implement strategic excellence across Europe.
In its four core sectors - energy, telecommunications, banking, and insurance - the company ranks among the top consultancies in Germany and serves customers along the entire value chain. Specializing in these sectors is a central strength of SMP. Four years ago, a data science subsidiary was established, enabling SMP to build strong competencies in artificial intelligence (AI). Today, AI is an integral part of almost all projects. In 2023, a merger occurred with the Eraneos Group to expand the service portfolio towards technology consulting and to create international opportunities for employees.
Comprehensive Service Portfolio
The strategic consulting offers its clients a holistic consultation in the key areas of corporate strategy and digitalization, organizational transformation and efficiency improvement, technology and IT consulting, and the identification and implementation of practical AI use cases. The partnership-based collaboration with clients and the targeted development of internal teams are essential factors for long-term customer retention and double-digit growth rates for years.
Strategic Competence
Despite global crises, SMP has proved to be resilient. Particularly in the energy and financial services sectors, the increasing need for consulting has led to further growth. The strategic integration of AI and technological consulting additionally strengthens competitiveness. While SMP previously employed 100 consultants and AI experts, now over 1,200 experts within Eraneos collaborate seamlessly in strategy, technology, and transformation projects, generating an annual revenue of over 250 million EUR. Apart from the DACH region, markets in the Netherlands, Scandinavia, and Spain are now also in focus. For the coming years, the strategy consulting firm plans to further expand its strengths in core industries and shape new markets as part of the Strategy Practice of Eraneos. The consulting approach remains unchanged: sustainable, cooperative, and with a clear focus on impact.
Clear Positioning
The organization relies on a family-like corporate culture with a high referral rate. Close collaboration with universities ensures a steady influx of talent. Even as a member of Eraneos, the 'Boutique at Scale,' as the consultants call themselves, maintains its individual character, combining the strengths of a flexible mid-sized business with the advantages of a global consulting group. Eraneos Strategy thus remains a top player in strategic consulting in Germany – with a clear focus on future-oriented topics, a strong growth aspiration, and an even stronger international perspective.