"A beautiful brand with beautiful products!"
Interview with Chagai Goldstoff, CEO of Venson Amsterdam BV
Precious metals and diamonds, as well as jewelry made from them, have fascinated people for millennia. This enduring fascination is evidenced by the success of Venson Amsterdam. Founded in 2017 from a family of jewelers, the company aims to establish its own brand Blush Jewels and selected other brands across Europe.
Wirtschaftsforum: Mr. Goldstoff, you want to conquer the German market with your products. What are the reasons?
Chagai Goldstoff: For us, Germany is an important sales area. We are quite new here and can still make a big impact.
Wirtschaftsforum: Then please tell us about your range of products.
Chagai Goldstoff: Our activities are divided into three business areas. With Blush, we have built our own brand, which we are also launching internationally. Blush is our most important brand and we develop the products of Blush Jewels ourselves. Another business field is retail. We are represented in Dutch department stores. Thus, in the most famous and exclusive department store in the Netherlands, the Bijenkorf, we have our own shops with our own staff and our own warehouse in all eight branches. In addition, we act as a distribution partner for various labels in the jewelry industry. These labels include Guess, Rosefield, and Rodania among others.
Wirtschaftsforum: When was Venson Amsterdam founded?
Chagai Goldstoff: I come from a family of jewelers. My grandfather was a goldsmith, and my mother started a jewelry company with a partner in the 1990s. As part of a management buy-out, I bought shares in my mother's company in 2017. That was the beginning of Venson Amsterdam. Since then, we have continuously expanded the then still small brand Blush Jewels. I have also been in the jewelry business for a long time. I trained at the renowned auction house Sotheby's in London and have completed further training, such as becoming an expert in gemstones.
Wirtschaftsforum: What do you believe accounts for the success of Venson Amsterdam since its founding in 2017?
Chagai Goldstoff: We maintain a fine company culture, characterized by respect and ambition. Blush Jewels is a beautiful brand with beautiful products. Additionally, our portfolio appeals to a broad audience. It is also worth mentioning our own webshop, with which we target the European market.
Wirtschaftsforum: How many employees do you have, and what is your current revenue?
Chagai Goldstoff: Currently, we have 55 employees. Our revenue is over 20 million EUR.
Wirtschaftsforum: In which countries are you already active beyond the Netherlands?
Chagai Goldstoff: We work with over 750 trading partners in Europe who sell our products. Distribution in Austria and Switzerland is done through agents. Over 30% of our sales already come from outside the Netherlands.
Wirtschaftsforum: What marketing tools do you use to promote Venson Amsterdam and your brand Blush Jewels?
Chagai Goldstoff: We rely on long-term partnerships and strong support from our partners. We work with influencers and have brought a PR agency on board this year. We are also active on social networks such as Instagram, Facebook, and TikTok. Additionally, we present ourselves at selected industry trade fairs, including Inhorgenta Munich.
Wirtschaftsforum: Does Venson Amsterdam also operate sustainably?
Chagai Goldstoff: Definitely. Our main materials, silver and gold, can be recycled, and we also use recycled gold. Moreover, within Blush, we have the sub-brand Blush Lab Diamonds with synthetically produced diamonds.
Wirtschaftsforum: What are your plans for the coming years?
Chagai Goldstoff: We want to become more visible throughout Europe, expand our collection and find more good agents and partners. We also plan to set up a shop-in-shop system in Germany and further promote Blush Lab Diamonds.