Due to the decreasing state funding of national health systems, we all have to take even better care to stay healthy and fit. Within the last few years, most of the national health systems in Europe have become industrial markets which are subject to economic rules and tendencies. Against this background, the fitness and wellness industries have been enjoying tremendous growth rates. Wellness equipment such as spas, saunas and whirlpools are in high demand for both private residences and public facilities. Jacuzzi® France is the French distribution arm of the US-based Jacuzzi® group, a pioneer in wellness equipment. Being well-established in the upper end of the market, the company now aims to expand into the medium market sector.