Timeless Elegance Meets Italian Craftsmanship
Interview with Luigi Piscopo, President of FG Group S.r.l.
Since its inception, the company has evolved from a small family business into a renowned provider of high-quality men's fashion known under the name ‘Luigi Fusaro’. In conversation with the company’s president, Luigi Piscopo, and the Head of E-Commerce, Giusi Musella, a special blend of tradition-awareness and forward-looking strategy emerges. This combination of quality, service, and digital advancement forms the basis for the company's expansion plans.
Wirtschaftsforum: Mr. Piscopo, can you tell us something about the history of the brand Luigi Fusaro?
Luigi Piscopo: The history of our company begins in 1893 in Naples. My ancestors were then trading in fabrics for shirts and underwear. Over time, we have evolved and today under the fashion brand 'Luigi Fusaro' we offer a comprehensive range of menswear – from suits and shoes to accessories. We now operate 25 stores throughout Italy, including new stores in Bolzano and Merano as well as our most recent opening in Milan.
Wirtschaftsforum: What fashion style does the brand 'Luigi Fusaro' represent and which pieces are particularly popular?
Luigi Piscopo: The brand stands for timeless elegance and Italian craftsmanship. Our style combines classic cuts with modern accents and is aimed at men who value quality and style.
Our suits, jackets, and coats are particularly popular as they are suitable for both formal occasions and everyday wear. Our customers appreciate the attention to detail and the high-quality fabrics that make each garment unique.
Wirtschaftsforum: Ms. Musella, how important is the e-commerce sector for the FG Group?
Giusi Musella: E-commerce is a strategic focus for us and is continuously gaining in importance. Through our own online store, we reach not only customers in Italy but also in countries like Germany, the United Kingdom, and the USA. Unlike many competitors, we are currently not present on major platforms, but focus on direct sales through our own website.
Wirtschaftsforum: Mr. Piscopo, how important is the origin of your products to your customers?
Luigi Piscopo: It's a fundamental part of our identity and our brand quality. Our customers appreciate the craftsmanship and the authentic design that can only be found in Italy. From the selection of fabrics to the manufacturing, we work closely with local producers. Especially for our premium collection, our clients place great value on origin and quality – that's our strength and something we will not give up.
Wirtschaftsforum: Ms. Musella, the online market is constantly changing. How do you address these developments at FG Group?
Giusi Musella: Absolutely, the dynamics in the online market are enormous. We always stay up-to-date to keep pace with the trends, and we are currently working on expanding our digital presence. We also use initial approaches with artificial intelligence to improve the shopping experience.
This allows us to respond more quickly to customer requests and offer customized recommendations. E-commerce is not a side project for us, but a central element of our growth strategy.
Wirtschaftsforum: Mr. Piscopo, do you have plans for international expansion?
Luigi Piscopo: Yes, definitely! The decision to open new locations in Bolzano and Merano was no accident. We specifically chose these regions because they give us important insights into the needs of the German-speaking target audience and build a bridge into these markets. Here, we test which styles and products are popular with our northern neighbors.
Wirtschaftsforum: That sounds interesting. And what does that look like in concrete terms?
Luigi Piscopo: Starting in 2026, we would like to take the next step and intensify our expansion into Europe. Our experience shows that fashion preferences are strongly influenced by culture – this is already evident within Italy. In Germany and Switzerland, for instance, the classic Italian style is in demand, often with a modern or functional twist. We monitor this closely and adapt specifically.
Our goal is not only to export Italian fashion, but to precisely understand what customers value and desire in each market.
Wirtschaftsforum: To conclude, Mr. Piscopo, what personally motivates you to lead the company into the future?
Luigi Piscopo: For me, it is the passion that has been passed down through generations. The idea of creating something that lasts, something that excites our customers and makes our employees proud, drives me. It's not just work – it's about continuing the tradition and heritage of our family, while at the same time forging new paths. Our goal is to carry the best of our past into the future.