Special Polymers and Bio-based Chemicals for a Sustainable Future
Interview with Marcello Boldrini, CEO of Kraton Corporation
Kraton Corporation is a leading global manufacturer of high-performance special polymers and bio-based chemical solutions. At a time when environmental issues and sustainable practices are increasingly coming into focus, Kraton’s products not only offer versatility, but also eco-friendly solutions for various industries, including adhesives, packaging, and medical products. In an interview with Wirtschaftsforum, CEO Marcello Boldrini discussed the company's history, innovations, and future prospects.
Wirtschaftsforum: Mr. Boldrini, how has Kraton Corporation evolved over the years?
Marcello Boldrini: Kraton has an interesting history that began in the 1950s when it was founded as a product line within Shell. The name 'Kraton' comes from Greek and means 'strength'. The original invention, known as styrenic block copolymers, was intended to provide new materials for the tire industry. Although they were never used in tires, we created a new category of products, known today as elastomers, which are used in many applications.
Wirtschaftsforum: What are the notable milestones?
Marcello Boldrini: In 2001, Kraton was spun off from Shell and has experienced considerable growth over the years. A major milestone was the acquisition of Arizona Chemical in 2016, which doubled our size and further strengthened us in the market. In 2022, we were acquired by DL Chemical, a Korean company, which allowed us to operate as an independent subsidiary.
Wirtschaftsforum: What products does Kraton offer and how do they differ?
Marcello Boldrini: We have two main business areas. The first includes styrene block copolymers, while the second is based on bio-based products derived from by-products of pine wood processing in the pulp and paper industry. These products are used in areas such as adhesives, packaging, and many others. The two business areas complement each other. For example, some of our styrene block copolymers and bio-based derivatives are used in adhesive production, which enables our customers to offer more sustainable solutions.
Wirtschaftsforum: How does Kraton invest in research and development?
Marcello Boldrini: We invest about 40 to 50 million USD annually in research and development. Our innovation strategy is aimed at developing new applications, especially in the fields of electronics and sustainable materials. For example, we are working on new materials for 5G communication and have successfully replaced PVC in medical applications with more sustainable alternatives. Another example is our 'CirKular+TM' product line, which serves as a compatibilizer for recycled plastics. These products help our customers achieve their recycling goals and reduce environmental impact.
Wirtschaftsforum: How important is sustainability to Kraton?
Marcello Boldrini: Sustainability is a central part of our company philosophy. Our suppliers from the paper industry practice sustainable forestry, and we can trace the origins of our raw materials. We have numerous certifications that demonstrate our commitment to sustainability, which is highly valued by our customers. We also develop products that promote the sustainability of our customers, such as additives for tires that reduce fuel consumption. Our materials allow tire manufacturers to offer more efficient products without compromising performance.
Wirtschaftsforum: What role do digitalization and artificial intelligence play at Kraton?
Marcello Boldrini: We use AI in research and development to accelerate our innovation processes, and in manufacturing to optimize quality and collect data. Implementing these technologies helps us work more efficiently and improve our production processes. We see this as an important step in staying competitive.
Wirtschaftsforum: What challenges does Kraton foresee in the future?
Marcello Boldrini: The chemical industry is cyclical and we have faced several challenges over the past few years, especially due to overcapacities in certain regions. However, we are well-positioned to deal with them through our long-term contracts and a stable network of raw material suppliers. We continue to focus on sustainability and innovation to develop new products and strengthen our market position.
Wirtschaftsforum: What goals does Kraton have for the future?
Marcello Boldrini: Our goals include further integrating sustainability into our business strategy and using artificial intelligence to optimize our operations. We also aim to continue growing through innovation and the development of new products. Overall, we are committed to establishing Kraton as a leading provider of specialty polymers and bio-based chemicals in the industry, while also having a positive impact on the environment.