The European Choice for Digital Transformation
Interview with Niilo Fredrikson, CEO of Matrix42 GmbH
In a time when Europe must respond to global developments, data security rightfully gains importance. Software providers rooted in Europe like Matrix42 GmbH focus on harmonizing innovation and data sovereignty. Matrix42 provides secure solutions for the digitalization and automation of work processes. The company, based in Frankfurt am Main, has established itself as a leading provider of service management solutions and meets the growing needs of companies that want to assert themselves in the digital landscape in a secure yet innovative way.
Over 30 Years of Experience
Matrix42 was founded in the 1990s and initially started developing software for device and asset management. Over the years, the company has significantly expanded its portfolio through strategic acquisitions and organic growth. "Digitization and automation of workflows is not only necessary, but an area we have been shaping for decades – and continuously evolving," explains Niilo Fredrikson, CEO of Matrix42. A pivotal milestone was the acquisition of the Nordic competitor Efecte in April 2024, which strengthened the company's position as a European provider in the service management market and expanded the portfolio.
A Strong European Offering
Niilo Fredrikson emphasizes that Matrix42 stands for the "European Choice" in the service management market. The market is traditionally dominated by American and Asian companies. "Our solutions are developed, built, and operated in Europe, respecting data protection requirements and local market needs," he says. The company offers its clients the flexibility to use their technology in various ways – whether in the cloud, regionally or in their own data center. Crucially, customers can choose the deployment that suits their needs, as the requirements can vary greatly depending on the sector. There are no limitations regarding innovation, following the principle of "AI & Cloud your way".
Relevance in the Current Market Situation
In today's times, many companies see the necessity to distance themselves from solutions that originated outside our continent. "We receive inquiries from organizations that are specifically looking for software developed in Europe – the desire for data sovereignty is extremely high," reports Niilo Fredrikson. This development shows that organizations are increasingly placing value on local solutions that comply with the strict data protection regulations of the EU. "It is important to us that we are perceived not just as a European company, but also as a provider of innovative software that is competitive worldwide," he adds.
Target Audience: Focus on SMEs
Matrix42 primarily targets medium-sized businesses, which often face the challenge of initiating digital transformation projects. The solutions offered by Matrix42 are specifically tailored to the needs of these businesses and provide a cost-effective way to digitalize and automate workflows. "We see that the younger generation in these companies are driving forces for digital change," explains Niilo Fredrikson.
The software solutions from Matrix42 are characterized by their user-friendliness and innovative strength. "We offer a best-in-class service management solution that is enhanced by AI," explains Niilo Fredrikson. These AI features enable automation that allows companies to efficiently manage routine tasks and increase productivity. "It's not just about digitizing processes, but also automating them to really achieve efficiency gains – that is true digital transformation," he emphasizes.
Growth through Partnerships
Another success factor for Matrix42 is its extensive partner network. "We work with more than 100 partners who share our vision and market the Matrix42 solutions locally with us," explains Niilo Fredrikson. These partnerships make it possible to be present in various European markets while meeting the specific requirements of the customers.
Future-Oriented Goals
For the future, Matrix42 plans to continue to grow and expand organically. Niilo Fredrikson sees great potential in geographical expansion and strengthening the offering. "We want to make sure that we are established in the market as a strong brand, as The European Choice," he says. The company will also continue to expand its presence at trade fairs and in digital channels to attract new customers and drive digital transformation in Europe and beyond.
Values and Corporate Culture
Matrix42 places great importance on a positive corporate culture, which is based on respect and continuous improvement. Niilo Fredrikson describes the four core values of the company: "We love our customers, we implement solutions, we strive for continuous improvement, and we act respectfully." These values form the foundation for teamwork with customers and promote an environment in which innovation can thrive.
Matrix42 as a Pioneer
In summary, it can be said that Matrix42 is not just a provider of software solutions, but an important player in the digital transformation of Europe. With over 30 years of experience, a clear focus on small and medium-sized businesses, and a strong European offering, the company is well positioned to meet the challenges of the future. "We are here to make a difference and help organizations manage their digital transformation successfully," concludes Niilo Fredrikson.