Pioneering Swiss Healthcare: ZURZACH Care's Holistic Approach to Rehabilitation
Interview with Marco Brauchli, CEO of the ZURZACH Care AG
ZURZACH Care's journey from a small clinic to a leading network of rehabilitation locations is a testament to its commitment to innovation, patient care, and sustainable growth. With roots in the healing power of thermal springs, the company has expanded across Switzerland under the leadership of CEO Marco Brauchli. He is guiding ZURZACH Care with a clear vision for modernizing healthcare, driving the company toward a future where both patients and staff can thrive.
A Legacy of Healing
Founded in 1973, ZURZACH Care has grown from a single clinic to a comprehensive network of rehabilitation centers across four Swiss cantons. The company's origins trace back to the discovery of thermal springs in Bad Zurzach in 1955, which sparked a vision for health promotion that continues to this day. Today, ZURZACH Care operates fifteen locations, offering a wide range of services including rehabilitation clinics, outpatient centers, specialized facilities for pain, sleep, and psychiatric care and reintegration programs. With approximately 1,200 employees and an annual turnover of 147 million Swiss francs, the company has established itself as a major player in the Swiss healthcare sector.
Innovation at the Core
ZURZACH Care is embracing digitalization to enhance patient care and operational efficiency. The company is implementing advanced clinical information systems and exploring technologies like voice recognition to reduce administrative burdens on healthcare professionals. "Our focus is on using technology to allow our staff to spend more time with patients," Marco Brauchli explains. "We're looking at systems that can help nurses, therapists, and doctors focus on what they do best – caring for people." According to the motto: We care about you…..
Sustainability and Growth
ZURZACH Care's commitment to sustainability extends beyond environmental concerns. The company is strategically focusing on larger, more economically viable facilities, aiming for clinics with 50 beds or more to ensure long-term sustainability. "We're not just looking at energy efficiency or waste reduction," says Marco Brauchli. "We're also ensuring our operations are sustainable from a business perspective, allowing us to reinvest in our services and facilities."
Looking to the Future
Despite recent changes in the competitive landscape, Marco Brauchli remains optimistic about ZURZACH Care's future. The company aims to regain its position as the top choice for rehabilitation services in Switzerland by focusing on quality, specialization, and patient experience. "We want to be the first choice for patients," Marco Brauchli asserts. "This means offering specialized services, ensuring we're in the right locations, and creating an environment where patients feel comfortable and well-cared for.
The core of ZURZACH Care
At the heart of ZURZACH Care's success is a culture that values every team member. "What drives me is achieving things together with people," Marco Brauchli reflects. "For me, an apprentice or someone working in the kitchen is just as valuable as a manager. It's about working together, making decisions together, and moving forward as a team." As ZURZACH Care continues to evolve and adapt to the changing healthcare landscape, it remains committed to its core values of strengthening humanity, creating uniqueness, and taking responsibility.