LIQUI MOLY Launches Autumn Campaign
LIQUI MOLY
LIQUI MOLY is ramping up efforts by investing an additional two million euros in TV and radio advertising. As a result, the additional expenditures of the oil and additive specialist on advertising and sponsorship total 22 million euros this year. "Crises are not overcome by sitting idle, but by fighting," says Managing Director Ernst Prost.
This emphasized counter-cyclical strategy is paying off. So far, LIQUI MOLY has come through the Corona crisis comparatively well: sales are at the previous year's level, profits have more than halved, but are still profits. However, Ernst Prost does not want to rest on the successes of the past months. "We must continue to fight," he emphasizes. "The crisis is far from over and we have a responsibility: to our company, to our colleagues' jobs, and to our customers."
This year, LIQUI MOLY has already invested an additional 20 million euros in advertising and sponsorship. Now, another two million euros will be added for television and radio advertising. It all starts this coming Saturday. From then on, throughout October, there will be advertising spots to see and hear, also directly before the Tagesschau or the Heute news on ARD and ZDF. "This will further stimulate demand from our customers and thus for us," says Ernst Prost.
"We are investing against the crisis," explains Ernst Prost. "We haven't laid off anyone for operational reasons, nor have we applied for short-time work. On the contrary: We will have hired 100 new colleagues by the end of the year." LIQUI MOLY also takes its responsibility to society seriously through its donations to emergency services and fire departments. The company provides products worth five million euros to maintain the fleet of emergency vehicles.
About LIQUI MOLY
With around 4000 items, LIQUI MOLY offers a uniquely broad range of automotive chemicals worldwide: engine oils and additives, greases and pastes, sprays and car care products, adhesives and sealants. Founded in 1957, LIQUI MOLY develops and produces exclusively in Germany. There, it is the undisputed market leader in additives and has been repeatedly chosen as the best oil brand. The company sells its products in 150 countries and generated a revenue of 569 million euros in 2019.
For more information, contact
LIQUI MOLY GmbH, Jerg-Wieland-Str. 4, 89081 Ulm-Lehr Peter Szarafinski, Head of International Public Relations
Phone: +49 (0)731/1420-189
Fax: +49 (0)731/1420-82
peter.szarafinski(at)liqui-moly.de