Efficient staff scheduling with the app
Interview with Oliver Huber CCO of R&R WFM B.V.
Staff scheduling in retail grocery is not easy. The mix of permanent staff and temporary workers, long opening hours, and the need for flexibility pose significant challenges for companies. The software from R&R WFM B.V. provides a solution. It integrates Human Resources, planning, and Data Analytics, thereby saving considerable time and money.
Wirtschaftsforum: Mr. Huber, what are the advantages that your solutions offer your customers?
Oliver Huber: First of all, our app saves users time and money. Additionally, our solution offers maximum transparency for employees and employers. It’s also special because it combines Human Resources, planning, and Data Analytics all in one app.
Wirtschaftsforum: That sounds interesting. Could you please tell us more about this app?
Oliver Huber: Basically, we support companies in retail with staff scheduling and forecasting personnel needs. This is done using our modular standard software, which can be tailored to the individual needs of our customers. Factors such as cost control, productivity, employee satisfaction and loyalty, as well as communication between employees and employers are included, for example in case of a sick report. We accompany the use of our app with training and support.
Wirtschaftsforum: Who uses your software?
Oliver Huber: It is mainly large retailers in the Netherlands and Germany, including Jumbo, Albert Heijn, and Edeka. But there are also regional supermarket chains like Nettorama and gas station chains.
Wirtschaftsforum: And what is your geographical area?
Oliver Huber: We are active in the Netherlands, Germany and Belgium. About 60% of our revenue comes from the domestic market, 30% from Germany and 10% from Belgium.
Wirtschaftsforum: How do you maintain your existing customers and how do you acquire possible new customers?
Oliver Huber: An aftersales team takes care of our existing customers, supporting and advising them. For acquisition, we rely on digital marketing, trade fairs, referrals, and webinars. We launch digital campaigns and also directly approach potential customers. We are also present on social networks, such as LinkedIn. The trade fairs we participate in include 'Zukunft Personal' in Cologne and in-house exhibitions by Edeka.
Wirtschaftsforum: How are you digitally positioned?
Oliver Huber: We have our own in-house development. We utilize internet capabilities and communicate a lot via TEAMS.
Wirtschaftsforum: How sustainable is R&R WFM structured?
Oliver Huber: Our software for efficient workforce scheduling significantly saves costs and avoids over- and understaffing. We use electric vehicles and often travel by train. The app also digitally records working hours and reduces paper consumption.
Wirtschaftsforum: Please tell us about the history and structure of R&R WFM.
Oliver Huber: Since 2010, the company has been part of the family-run Info Support International Group. This group focuses on cloud software solutions, custom software services, and ICT training. Solutions are used in sectors such as agriculture and food industry, energy, finance, mobility, public sector, retirement planning, retail, real estate, and healthcare. With our cloud solutions, we were a bit ahead of time, but they have now become completely established. Our headquarters are in Veenendaal, and 60 of the parent company's 800 employees work at R&R WFM. The group's turnover is 110 million EUR.
Wirtschaftsforum: How would you describe the culture within R&R WFM?
Oliver Huber: We are a young, fresh, and open team with an average age of 30 years. We are very diverse and inclusive, focusing on the requirements of our customers.
Wirtschaftsforum: And what are the topics on the agenda for the coming years?
Oliver Huber: In the next three years, we aim to double our revenue and make the solutions even simpler and smarter. In 2026, we plan to introduce software for logistics centers. All activities follow our motto 'Plan people smarter.'