"Turbulent times are no longer the exception – they are the new normal"
Interview with Stefanie Marisch, Business Unit Manager Yachting Ropes, and Florian Teufelberger, CEO of Teufelberger Holding AG
In a constantly changing world, there are few constants – but TEUFELBERGER is one of them. With a history dating back to 1790 and a clear focus on service and innovation, the company demonstrates how to remain relevant even in turbulent times. In conversation with Stefanie Marisch and Florian Teufelberger, it becomes clear: If you don’t adapt, you will quickly be left behind.
European Business: Mr. Teufelberger, TEUFELBERGER has a long history. How did it all begin?
Florian Teufelberger: The company was founded in 1790 as a fiber rope manufacturer. I represent the 7th generation today. Early on, we embraced technological developments – for example, shortly after the invention of steel ropes. Later, synthetic fiber ropes were introduced. Our climbing ropes were even used during the first ascent of Mount Everest. This shows: Innovation is part of our tradition.
European Business: How is the company structured today?
Florian Teufelberger: We operate in three business areas: fiber ropes, steel ropes, and plastic packaging bands (straps). We are organized into 12 business units and employ over 1,300 people across 10 production sites worldwide. Europe is our home market, but we are also strongly represented in North America and Asia.
European Business: Ms. Marisch, you are responsible for the Yachting Ropes business unit. What distinguishes this market?
Stefanie Marisch: We operate under our Robline brand here. Watersports are emotional. At the same time, customers expect the highest quality. Our claim is clear: Many companies make ropes – we see ourselves as service providers. This means that our job doesn’t end with the delivery. We advise dealers, distributors, and ultimately the sailors themselves. This expertise is a real added value.
European Business: What role does the boot Düsseldorf fair play for you?
Stefanie Marisch: A big one. Even though we work B2B, boot is the most important platform. There, we meet distributors, dealers, and end customers all at once. This multi-level feedback is priceless. After difficult years, the mood has noticeably become more optimistic. When a dealer says, "That was the best fair in five years," it’s a strong signal.
European Business: Mr. Teufelberger, what challenges are shaping your business?
Florian Teufelberger: Global competition. Trade barriers, new tariffs, changing supply chains – all of this requires speed and flexibility. I often say: Turbulent times are no longer the exception. They are the new normal. Those who react faster have the chance to turn this into strength.
European Business: What strategic issues are at the forefront?
Florian Teufelberger: Sustainability and digitalization. We’ve already established closed-loop systems for packaging bands (straps) and are piloting take-back systems for fiber ropes. At the same time, artificial intelligence is changing our world exponentially. We think linearly – AI evolves exponentially. This requires a shift in thinking.
Stefanie Marisch: For me, two things are crucial: Service and supply chain security. AI can calculate many things. But when political frameworks change overnight, you need people who can act. Our production sites on three continents provide us with stability.
European Business: What will determine success in the long run?
Florian Teufelberger: People. Curious, engaged employees who positively accompany change. Technology is important – but without attitude and passion, it remains ineffective.
Stefanie Marisch: And understanding what’s really happening out there. We need to know what our customers need – not just today, but tomorrow. Those who listen and are willing to respond will stay in the game.
Listening to both, it becomes clear: TEUFELBERGER thrives on the tension between tradition and innovation. For over 200 years. And evidently with the firm conviction that even in stormy waters, the course can be held – as long as someone has the rudder in hand.