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INTERESTING INTERVIEWS
Assessio International AB

On a mission to stop the global talent waste

Interviews are not the most effective way to determine if a candidate is right for a job. The most effective ways are tests and work samples, as has been established in numerous studies. The problem is that, although we know this, many still use the old ways of recruiting such…

Interview with Mats Salomonsson, Business Development Director at Belid Lighting AB

From homes to hotels: Nordic designer sees the light

Simplicity and minimalism with maximum functionality: Consumers around the world have embraced Scandinavian design. Furniture, though, is just part of the story; creating the right ambiance with natural colours and complementary lighting is equally important. Swedish company Belid Lighting AB has been pleasing homeowners with its lighting solutions for over…

Interview with Håkan Högberg, Product and Marketing Manager at H1 Communication AB

Prioritizing happiness: The key to satisfied customers

A Happy philosophy©: Probably not at the top of most companies’ agendas, but perhaps it should be; after all, it has long been recognized that happy employees are more likely to result in satisfied customers. Swedish outsourced customer relationship management (CRM) provider H1 Communication AB – H1 stands for ‘happy…

Interview with Philip Westman, Sales Director Subsidiaries at Väderstad AB

Making farming tools that last

Who knows what a farmer needs better than another farmer? Rune Stark, a farmer with 30 ha of land in Hårrgarden near Väderstad in southern Sweden, laid the foundations for Väderstad AB back in the early 1960s out of sheer frustration. At the start of every season, he spent considerable…

Interview with Roger Persson, CEO of Ryds Glas AB

Trust transparency. Trust glass!

Scandinavia has a pioneering role in many ways – in terms of sustainability, education, health systems, design, infrastructure and innovation. Sweden, for instance, has a strong spirit of innovation and entrepreneurship, and a vital start-up scene. The country’s long-term focus on education and research has had a positive impact on…

SodaStream Nordics AB

Less waste, more sparkle

SodaStream has been putting sparkle into tap water since 1903 and continues to break new ground in the beverage market today. Its innovative approach to the problem of plastic waste coupled with a focus on healthy products are what encouraged its takeover by global soft drinks giant Pepsico in…

Interview with Daniela Gustavsson, Head of Marketing at Jura Sweden AB

Love hygge? Try fika!

Everybody is talking about hygge these days, but only a few are familiar with fika, the Scandinavian way to take a coffee break. Surprisingly, people in the Nordic countries drink more coffee than anyone in the world, even the Italians. Good coffee and good coffee machines are of utmost importance…

Portrait

When bars boost business

The boldness to try new things and the belief that anything is possible have laid the foundation for Leader Foods Oy, the number one manufacturer of deluxe snack and protein bars in Finland. Its new protein bar made of crickets is not just a PR stunt but a new way…

Portrait

Economics of quality engineering

The purchase of new machinery is a huge investment for any company, and price should not necessarily be the driving factor: The cheapest isn’t always the most economical solution in the long term. One company that firmly believes in this philosophy is CAMPEN Machinery A/S in Denmark, a specialist in…

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