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ARCH Motorcycle Company LLC

Publications on european-business
Interview with Gard Hollinger, star custom bike designer, entrepreneur, business partner of Hollywoodstar Keanu Reeves and co-founder OF ARCH Motorcycle Company, LLC

The American dream on two wheels

Enjoying the freedom of the open road on two wheels is an intrinsic piece of modern American mythology. No bike expresses this more than the hand-made, customized machines ARCH Motorcycle Company, which was founded on the idea of redefining the American performance cruiser. European Business talked to Gard Hollinger, joint-founder of ARCH Motorcycle Company about where he finds inspiration for his motorcycle designs, having a Hollywood star as a partner and whether he has a favourite bike in the new portfolio.

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