Digital Proximity to Customers in Fashion Retail
Interview with Stephan Bliek, Commercial Director of 2factors B.V.
In fashion retail today, it's not just the assortment that counts, but also knowledge about the customers. The Dutch company 2factors B.V. from Eindhoven has developed TritonX, a platform that consolidates customer data across all channels and makes it usable in real-time. Commercial Director Stephan Bliek explains how retailers can enhance customer loyalty, marketing, and sustainability effectively.
Data Connecting Worlds – and Creating Added Value for Retailers
The strength of TritonX lies in its high level of integration: Offline and online channels merge, every transaction is automatically assigned to the customer profile. "Our customers thereby have a single source of truth for their data," says Stephan Bliek. The system is set up as a Software-as-a-Service solution and includes three modules – Data Management, Marketing, and Loyalty. Through the Loyalty 3.0 program, retailers can design flexible bonus models, award points or privileges, and bind their clientele across all channels. Integration partners like Eazier, ProHandel, and Easypos support the implementation. Well-known brands such as Van Uffelen, Only for Men, The Stone, Intersport, Skins Cosmetics, Van Os, L & T, and Mode Steffen are already relying on TritonX. With an export share of about 80% in the Benelux region and 20% in Germany, 2factors is currently focusing on the expansion of the German market through specialized sales partners.
The implementation partner for TritonX in Germany is the CRM specialist House of Commerce from Fürth. Currently, two renowned fashion and furniture retailers are being supported in the implementation of the Customer Data Platform and the execution of couponing solutions at the Point of Sale. For the company, sustainability is a practical effect of its technology: If you know your target groups well, you can avoid scatter losses – "instead of printing 50,000 catalogs, communication is targeted," says Stephan Bliek. Returns can also be reduced because the system uses customer data intelligently. As a dynamic scale-up, 2factors stands for short paths, customer proximity, and high service orientation. The goal is to increase the Customer Lifetime Value of retailers – in the future even at the level of individual profiles. "We want to show the revenue a customer brings in and the costs they cause," says Stephan Bliek. With this transparency, the company aims to continue its growth in Europe and make trade smarter and more efficient.
2factors was founded in 2015 by Harry Vuik and Freek van Lieshout with the desire to finally centralize customer data. 'A customer no longer wanted to manage their data in silos – from this TritonX was born,' recalls Stephan Bliek, who has been in the industry since 2002. Today, TritonX is considered the leading Customer Data Platform for the fashion industry. It connects the cash register system, webshop, and customer app in real-time, ensuring that retailers always have access to the same data. This creates a precise customer profile that reflects interests, buying behavior, and preferences – the basis for targeted marketing and modern loyalty programs. Since 2023, 2factors belongs to the Dutch software investor Total Specific Solutions (TSS), which supports international expansion. The team currently comprises around 15 employees based in Eindhoven.