Many family enterprises pride themselves on their long history and their ability to switch seamlessly from one generation to the next, so that customers barely notice the change. Others take the opportunity of a new generation joining the firm to make sweeping changes. PRINZ Beverage & Food S.R.L. in Italy is a perfect example of the latter approach. When Francesco Corsi took over the reigns from his father, he made far-reaching decisions that transformed the company and created a young and go-ahead organization that is well-prepared and ready to meet the challenges of the 21st century.