Leading the Charge in Bavarian Emergency Services
Interview with Peter Aicher, CEO AICHER GROUP GmbH & Co. KG
What began in 1985 with a single ambulance and a bold vision has evolved into one of Munich’s most indispensable rescue service providers. The AICHER GROUP GmbH & Co. KG specializes in patient transport, emergency rescue, and large-scale event medical support, managing everything from everyday emergencies to the bustling Oktoberfest’s medical needs. In this interview, Peter Aicher, founder and CEO, shares the company’s journey and offers insights into the challenges behind their success. He reveals how digitalization, sustainability, and innovation are shaping their path forward.
European Business: Mr. Aicher, your company has an impressive 40-year history. Could you share the milestones that have defined its journey?
Peter Aicher: We began operations on December 2, 1985, at a time when private ambulance and rescue services were unheard of in Bavaria. The major players, such as the Bavarian Red Cross, opposed us fiercely. Overcoming these challenges required persistence; we went through 47 legal battles, winning 46 of them. These victories were crucial, as they allowed us to secure contracts with health insurance providers. The journey was anything but smooth. At the beginning, authorities imposed hurdles like prohibiting our ambulances from using blue lights, which made our operations significantly harder. We fought these restrictions in court and eventually succeeded. The 1990s marked a turning point when we expanded into emergency rescue services. By consistently delivering high-quality services, we gained trust and grew into one of Munich’s largest providers, offering services like event medical support for the Oktoberfest.
European Business: How is your company structured today, and what can you share about your team and turnover?
Peter Aicher: We’ve grown significantly, employing around 1,200 staff members today. During the pandemic, our workforce even expanded to 2,700, as we took on large-scale responsibilities, such as managing 44 COVID-19 testing centers and operating four vaccination hubs, including Germany’s second-largest center in Munich.In terms of turnover, we generate between 30 and 50 million euros annually. What makes us unique is the close-knit, family-oriented structure of the company. Decisions are made quickly, and everyone – from mechanics to administration—is aligned with our mission. For example, our in-house mechanics ensure our vehicles are operational around the clock, contributing significantly to our efficiency.
European Business: How do you address issues like staff shortages and the increasing demands on your services?
Peter Aicher: Staff shortages, especially for paramedics, remain a pressing challenge. This year, we initiated our largest training cohort with 19 apprentices, yet retention is difficult due to Munich’s high living costs, competition, and the job’s demands. A significant issue is the misuse of ambulances for non-urgent cases, which strains our resources. Additionally, violence and disrespect toward emergency responders are rising concerns. Tackling these challenges will require stronger legislative measures and societal change.
European Business: Digitalization and AI are transforming many industries. How has your company embraced these technologies?
Peter Aicher: We’ve embraced digitalization fully. Our processes, from patient data management to operational coordination, are digitized, making us more efficient. For instance, during the COVID-19 crisis, we quickly scaled operations, implementing digital systems to manage large testing and vaccination centers. However, there’s still a lack of integration with hospitals and clinics, which creates inefficiencies. Regarding AI, we’re exploring its potential for optimizing resource allocation and predicting service demands. While I personally lean on traditional tools like my trusty notebook, our younger team members drive the adoption of cutting-edge technologies, ensuring the company remains at the forefront of innovation.
European Business: Sustainability is becoming increasingly important. How is this reflected in your operations?
Peter Aicher: Sustainability is a core focus for us, both environmentally and socially. Operationally, we’ve made significant strides, such as transitioning to eco-friendly vehicles and optimizing logistics to reduce fuel consumption. At the same time, our social responsibility has been evident in times of crisis. During the refugee crisis, we provided round-the-clock medical screenings at Munich Central Station, assisting thousands of refugees daily. Similarly, during the pandemic, our ability to mobilize and provide large-scale testing and vaccination services highlighted our commitment to public health and community resilience.
European Business: What are your future plans and vision for the company?
Peter Aicher: Stability and healthy growth are our top priorities. We’re committed to expanding our services only where we can meet the demand without compromising quality. For instance, we’ve recently secured a contract in Duisburg for six new ambulances, which will help extend our reach. Long-term, my vision is to transition the company into a sustainable model, possibly a foundation, similar to the Steiger Foundation. This would ensure the company’s legacy and protect the jobs of our employees. Personally, I’m also planning to step back from day-to-day operations, focusing on strategic decisions to ensure that the next generation has the tools and support they need to lead the company into the future.