Fashions come and go, as do many of the companies that supply the market with the latest trends in clothing. The fashion industry is incredibly fast moving, and it is rare to find a firm that can boast any kind of longevity in the business. Incredible then that Hatico Mode GmbH, based in southeastern Germany, is this year celebrating its 70-year anniversary. The family-owned concern specializes in men’s shirts aimed at a range of customer segments. The fourth generation is as passionate about shirts as great-grandfather Hans Tischler, who founded the business all those years ago.