When Mikael Fredman founded SwCG Swedish Consulting Group in Gothenburg in 2007, he followed a very different approach to consulting. His aim was to deliver much more than just advice – to create business opportunities for small and medium-sized specialist consulting companies. As a market and purchasing partner, he wanted to create a simpler, more direct and better balanced relationship between customer and supplier. His concept is paying off. Today, SwCG is one of the leading providers of specialist management and IT consultants.