France and Italy are both countries with a special feeling for luxury products of stylish design. A unique connection between the two is formed by Ambre Italia S.r.l. The privately owned Italian company is part of Montres Ambre SA and distributes the French group’s watches and jewellery in the Italian market. What makes the cross-border cooperation special is that it considers its watches primarily not as functional timekeepers but as trendy fashion accessories that, on top of that, show the time.