Being gainfully employed is, for the majority of Europeans, part of a normal way of life. We work and are rewarded for our endeavours, and our employer makes an impact on the society in which we live through its products or services. Simple? Not so, for a significant minority of citizens who, often through no fault of their own, are unable to gain a foothold in the employment market. Anker Hansen & Co A/S is a Danish building company which demonstrates very effectively how the concept of enhancing the community through both its services and its recruitment policies can be achieved.