While environmental issues are at the forefront of present day concerns, discarded packaging – particularly that generated by food and drink products – still creates mountains of rubbish. Despite the best efforts of the industry, a large percentage of it is, at best, only partially recyclable, to a large extent due to the stringent standards set by the controlling authorities. Aluminium, in contrast, can be recycled indefinitely, and is also completely safe for products intended for human consumption. It is therefore the ideal packaging material for foodstuff, particularly liquids. Ball Beverage Packaging Europe specializes in aluminium and steel cans for the drinks industry.