The notion that the European dairy industry is just surviving because of subsidies is among the most dominant and frequently quoted myths. European agriculture has actually been competing on world markets for years without relying on export subsidies. Bayernland Srl in Sterzing, Italy, is a fine example of flexible and successful marketing. With an annual output of 100,000 t, the Italian subsidiary of Bavarian Bayernland eG is one of Europe’s leading distributors of dairy products and operates successfully in an industry that has to cope with frequent fluctuations.
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