To consumers a brand name is as fundamental as the product itself. Many products become synonymous with the brand that first created them which is an outstanding success. There are brands that have become a part of everyday speech as they completely dominate their markets. In Italy, Brugola is a generic trademark – Brugola bolts are synonymous with hexagon socket head bolts invented by Egidio Brugola. Today, one car out of four in the world contains Brugola screws in its engine. Still today, Brugola OEB Industriale S.p.A. constantly demonstrates that it is ahead of its time.