Cadillac is the American premium car brand. Thanks to its rich history of iconic cars, it has inspired several artists and songwriters. The famous US-band Hot Chocolate even praised ‘Heaven is in the back seat of my Cadillac’. In Europe, the brand is looking back on a changing history. Two years ago, the parent company GM decided to establish Cadillac Europe as an independent entity. A new premium brand strategy was implemented. Since then, the company has been enjoying increasing brand awareness. European Business talked to Vice President Felix Weller about the new brand strategy.
Cadillac Europe GmbH
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