To read an article from the print magazine online, please enter the web code below, which can be found in the magazine under the article.

https://www.getdigital.de - Gadgets und mehr für Computerfreaks

Design Eyewear Group International

Publications on european-business

A bold vision for eyewear

Danish-French firm Design Eyewear Group has six brands and hundreds of designs under one roof. Sleek spectacles are designed alongside hip modern sunglasses. Such variety has made it a perfect partner for independent opticians as they compete with established chains and mainstream brands in North America and Europe. We spoke to CEO Lars Flyvholm about the company’s ambitious multi-brand business model, which combines design synergy and commercial impact.